We understand that solopreneurs and small businesses of fewer than five people feel the pinch of time and resources more than any other business type. When time and resources are limited, technology can help a bit, but often adds a new challenge: keeping track of all the contact information in your various apps (Gmail, QuickBooks, etc.), making it hard to keep track of who needs to hear from you. When you're already strapped, wrangling all your information around important relationships can seem next to impossible. If this strikes a chord, you’ll be pleased to know that Infusionsoft is launching a solution to your problems.
Gone are the days of yearly releases, semi-annual releases, and even monthly releases for Infusionsoft. Over the years, we have shortened up the time for getting updates to our platform into the hands of partners and customers. For roughly the past three years, we’ve been releasing updates monthly. But partners, customers, and the industry demand that we move even more swiftly, and we are answering that call.
Do you remember digital alarm clocks? They were pretty simple: you set a time to wake up and when the alarm rang, if you hit snooze, a fixed period of time passed before the alarm unleashed another obnoxious slumber disruption. These days, most smart devices still retain basic alarm functionality, but there are also other bells and whistles that their relatives could have only dreamed of. I use my iPhone set to wake me with a specific song each work week morning. This way, I don't have to remember to turn off my alarm on Friday night if I want to sleep in on Saturday morning. On the surface of your alarm, there is the basic functionality, but when you dig in a bit deeper, you discover tricks and features, like using a song for an alarm or adjusting the message it displays when it goes off.
Have you ever received an email in your inbox that was completely irrelevant to you? Perhaps it was an email outlining a product you’d already purchased, or maybe it was a service that didn’t have anything to do with your current lifestyle or goals. Thinking back, how did this make you feel? Did you want to buy from them? Probably not. And why would you? Irrelevant emails can often come across as clueless or obtuse. Before we start pointing fingers, it’s time for a hard look in the mirror. Are you unintentionally creating this same cringe-worthy experience for your prospects or customers? If you are, how do you even know? Here are some questions to ask yourself: