Get your free sales and marketing assessment

Discover how your business stacks up and how to get more leads for customers.

What's your score?

Take a free, quick, and insightful assessment of the strategies that are working for you (and the ones that could use some improvement). The Scorecard evaluates your website and activities to reveal how well you:

  • Attract Potential Customers
  • Manage Your Processes
  • Follow-up With Leads
  • Maximize Results
  • Create Customer Loyalty
  • ...and more!

Zero obligation and no credit card required!

What is the Sales and Marketing Scorecard?

It’s a sales and marketing grader–a free, quick and insightful assessment of the marketing strategies that are working for you (and which ones could use some improvement). The Scorecard is designed to help you develop a successful sales and marketing strategy–an integral part of running a business that many small business owners struggle with.

The Scorecard evaluates your website, sales and marketing based on how well you attract potential customers, get more customers through follow-up and create loyal customers.

Enter your web address and email to discover how you shape up against your competitors.

How does it work?

The Scorecard is based on Lifecycle Marketing – our proven methodology developed over 15 years helping small businesses succeed. Lifecycle Marketing uses the principles of attracting, selling and wowing to convert visitors into customers. Your sales and marketing will be evaluated on how well they perform in these three areas:

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Attract more leads

The "Attract" grade is based on the overall performance of your website, including how well it leverages content and social media to attract and capture new leads.

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Sell to more customers

Your "Sell" score is determined by your customer relationship management strategies. This includes how well you follow up with buyers and implement customer segmentation and targeting.

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Wow your customers

The "Wow" score measures your loyalty strategies and customer satisfaction. How well you create happy customers determines repeat purchases and referral business.

Your overall score is based on how well you leverage these three principles together. Based on your score, you’ll receive suggestions on how to improve your current marketing strategies. This will include useful tips on how to attract more leads, effectively upsell your brand and wow more customers.