Sales and Marketing Scorecard for small businesses

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What is the Sales and Marketing Scorecard?

It’s a sales and marketing grader–a free, quick and insightful assessment of the marketing strategies that are working for you (and which ones could use some improvement). The Scorecard is designed to help you develop a successful sales and marketing strategy–an integral part of running a business that many small business owners struggle with.

The Scorecard evaluates your website, sales and marketing based on how well you attract potential customers, get more customers through follow-up and create loyal customers.

Enter your web address and email to discover how you shape up against your competitors.

How does it work?

The sales and marketing grader is based on Lifecycle Marketing – our proven methodology that uses the principles of attracting, selling and wowing to convert visitors into customers. Your sales and marketing will be evaluated on how well they perform in these three marketing phases:

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Attract more potential customers

The first grade you receive is based on the overall performance of your website, including how well it leverages content and social media to attract new leads and its effectiveness in capturing those leads.

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Sell more to customers

Your second grade is determined by your customer relationship management strategies. This includes how well you follow up with buyers and implement customer segmentation and targeting.

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Wow your customers

The third grade you receive scores your customer delight and loyalty strategies. How well you create happy, loyal customers determines your repeat purchase and referral business.

Your overall grade is based on how well you leverage these three principles together. Based on your grade, you’ll receive suggestions on how to improve your current marketing strategies. This will include useful tips on how to attract more customers, effectively upsell your brand and wow more clients.