Estimate the number of people who express interest in buying your product or service through phone calls, emails, online inquiries, lead capture tools, etc. each month.

Not sure? Research shows that about half of your qualified leads are not ready to purchase immediately. (Source: Gleanster)

That means there are # leads who weren’t quite ready to buy from you this month, but who might be ready to buy soon.

Keeping in contact with those leads will keep you top of mind for when they are ready to move into the “ready to buy” group.

But if you don’t follow up with them, #% of your monthly prospects will fall through the cracks.

Has the power to help you follow up, nurture and convert leads in your existing database. These are people that have expressed interest, but aren’t ready to buy from you right away.

What would happen if you had the time & resources to stay in touch with those 90 leads with personalized, automated follow-up messages?

While it depends on the industry and product, research shows that a good estimate would be between 50% and 80%. (Source:

By following up with the people who didn’t buy right away, you’d be closing about # more sales per month.

A groundbreaking assessment?

Maybe not. But worth repeating, because segmenting your leads and keeping in contact with them is so important. It’s also really hard to try to follow up with everyone manually. You’d never get away from the computer. That’s where automation comes in.


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