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Marketing Automation FAQ
What is marketing automation?
Marketing automation is powerful software that automatically performs the repetitive tasks required for you to communicate with leads and customers: sending emails, storing contact information, selling online, tracking revenue, measuring results, and more.
How does marketing automation benefit my small business?
Marketing automation helps you engage more customers on a deeper level and save time along the way. Every detail and interaction is tracked, so you don’t have to worry about losing information or missing opportunities. When you’re busy, the software runs in the background to help you stay in touch with all your contacts. It even adapts to their behavior so you send the right offer to the right people at the right time. It all adds up to a better experience for your customers and more business for you.
How do small businesses use marketing automation software?
Small businesses use marketing automation software to capture and store contact information in a customer relationship management (CRM) database; automatically send personalized emails to thousands of people with email marketing; provide quotes and collect payments with e-commerce tools; schedule sales calls and appointments with sales tools; and measure the impact of every action with accounting and reporting features.
Is marketing automation right for me?
If you work in a small business and need to a better way to get organized, grow sales, and save time, then marketing automation software is for you. Infusionsoft experts have helped over 100,000 small business users set up and run our software to increase sales 400% and more. If you’re ready to speak with our experts right away, call +1 866 800 0004.