Work smarter, not harder
Stop wasting time chasing down every lead. Marketing automation software transforms how you work to achieve higher engagement with less hassle. Find out who’s visiting your website most often? Done. Offer a discount to the hottest leads—without writing an email to every one of them? Yep. Automatically follow up when someone abandons a shopping cart? While you sleep!
The Campaign Builder gives you the power to create entire marketing campaigns through a simple drag-and-drop interface, then execute them over and over again without having to repeat the process every time. Be as creative as you want with the best marketing automation software for small business, built to take on any idea you can think of.
- Send personalized communications to every contact—automatically
- Trigger emails, calls, and other actions based on contact behaviors
- Build landing pages, emails, and more from inside the Campaign Builder
- Modify your campaigns any time based on what's working best
- Get ready-made campaign templates in the Infusionsoft Marketplace
With Infusionsoft, your customers will never feel like just another name in your database. Full CRM integration lets you use the contact information you've collected to personalize your emails and inspire action.
- See all contact communication history in one place—single emails, broadcasts, automated marketing messages, and sales activity
- Use autoresponders to send a series of seamlessly personalized emails
- Keep your communication relevant (a database update today can be in tomorrow's automated email to your customer)
Landing page builder
Landing pages and web forms help you capture user data, like name and email address, so you can connect with the people who visit your website with marketing materials later. Now you can build them without having to hire website experts.
- Create professional, branded landing pages for different campaigns or promotions
- Quickly make changes without a developer
- Test pages against each other within your application
- Publish your page instantly with free hosting or embed the page code on your site
- Leverage SEO to increase your online visibility
Get a deeper view of what's happening on your website and landing pages with Infusionsoft tracking tools, so you can make smarter decisions based on real data. Because tracking codes are integrated with your CRM, you'll see so much more than just the number of people on your site.
- See which visitors, contacts, and paying customers visited a particular page
- Calculate how many customers your latest online efforts generated
- Automatically assign a lead source to each website visitor
- Track visitor activity from their first visit to latest purchase
- Identify individual browsing trends using visitor system information
- Capture and calculate average time on page per visitor
Statistics and reports
It's not enough to run campaigns and send emails. You need to know what’s working (and what’s not). Infusionsoft marketing automation software collects and analyzes data on every email you send—and so much more.
- Know the number of emails that get delivered, opened, clicked, skipped, etc.
- Evaluate web form, landing page, and campaign performance and ROI
- View campaign results in real time and make adjustments on the fly
- Refine your marketing efforts to maximize every dollar spent