If you’re using email marketing as part of your overall marketing campaign, you need to understand how to measure your success. For many small businesses, the biggest challenge is understanding which metrics to use and how to apply them. This is where we’re here to help. The Email Performance Tool Set combines the e-book “Guide to Email Metrics” with a prebuilt, easy to use campaign performance Excel tool.
Whether you’re just getting your email marketing strategy off the ground or you’re looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.
In this toolkit, you'll learn seven of the most important metrics for email marketing and how to calculate them:
- Bounce rate
- Click-through rate
- Complaint rate
- Conversion rate
- Cost per conversion
- Delivery rate
- Unsubscribe rate
But knowing your numbers isn’t as important as what you do with them. So you will discover basic benchmarks and goals, you can use to keep improving. The campaign performance tool gives you hands-on experience to put your metrics to the test. Download now and see what you can do with your email marketing.