How to create a great automated webinar
While live webinars require a static start time and initial invites to go out ~2 weeks in advance to drive registration, automated / pre-recorded webinars allow for dynamic start times. This means they can appear live based on how you set the date and time structures.
For example, you can set the webinar to automatically start 10-15 minutes from when the end user clicked through to the registration page. If a potential attendee can’t make it immediately, then offer up additional dates and time combinations that may better suit their schedule. This should result in higher registration rates.
When running a live webinar, you can certainly employ persuasion tactics to induce engagement. Something to keep in mind: constantly changing webinar dates can affect audience attendance numbers and production quality, which can sometimes make it tricky to execute these tactics.
Automated webinars offer more flexibility in terms of pulling off different persuasion methods. For instance, you can use Infusionsoft to add a social selling tool or sale-ending countdown clock on the screen at any point in your pre-recorded presentation. Pretty cool, huh?
Both live and automated webinars let you follow up with contacts afterward to generate additional sales. Did you know? Webinar follow-up sales are equal to or even greater than sales solicited during the webinar.
What’s more, automated webinars allow you to can track major engagement analytics as it relates to your content. You can use this information to tailor your conversation, which can lead to higher customer conversion.
Webinar questions to consider
Which software will you use to run the webinar?
There are a plethora from which to choose, but EverWebinar and Stealth Seminar are a couple popular options. Plus, they integrate with Infusionsoft’s powerful follow-up platform.
Which webinar should you use?
Probably not your first or most sales-centric piece. Practice makes perfect, so record and rewatch everything—even the cringeworthy moments—until you hit your presentation-style stride and are comfortable sharing it with the world.
What is your call to action?
Be clear whether you want an attendee to buy your product / service or opt in to something.
Is your webinar content time-sensitive?
If so, you may want to consider a live webinar over a pre-recorded, automated webinar.
When should you make your sales pitch?
It’s up to you, but offers usually make an appearance toward the end of a webinar. They can be mentioned at any time during a live presentation, and preset to appear whenever you’d like in a pre-recorded webinar.
When the webinar is over, what do you want your attendees to know/feel?
Whatever your topic, you’ll want attendees to be well-informed and feeling confident about the product or service you’re selling.
Will you be sending the recording to your audience?
If so, consider when and to whom. Sending it to certain segments of your audience could yield higher interest and, hopefully, conversion.
How should you engage with attendees post-webinar?
That depends on the individual and what interested them. With an automated webinar, you can track engagement analytics as it relates to your content. This means you can follow up with confidence knowing what the contact has experienced. If they bailed before the content gets juicy, see if they want to register again!