The non-writer’s guide to writing marketing copy that attracts

Learn how to write copy that attracts

Keap Brand Journalist, Andrea Parker, brings you a guide that simplifies writing compelling sales and marketing copy. She provides step-by-step instructions on how to write copy that draws your audience in and urges them to take action. You’ll also learn how to:

• Focus on customer relationships
• Find your personality and infuse it into your copy
• Have a one-on-one conversation with prospects
• Create urgency and get customers excited to take action

Writing copy that converts

We have no doubt that if you were sitting down for a one-to-one conversation with a prospect, you’d be able to explain yourself clearly, develop a great relationship and probably even come away with a sale. But for some reason, many of us can’t translate that ability to communicate into the written word.

Copywriting, without a doubt, is the biggest stumbling block for most businesses as they try to set up their marketing automation. But it doesn’t have to be. We’ve come up with a few tips for how to write copy that will shine … and start producing results.

The sales will come. But people like to buy from people, so it’s important to develop a relationship before you ask for the sale. Even sales letters should include a good portion of “humanness.” The more you can concentrate on building the relationship, the better chance you’ll have of creating copy that converts. Otherwise, your copy will be so over the top that it will turn into a late-night TV commercial … or be so boring that it becomes like the forgotten reference section of the library.