Guide to Email Metrics

Guide to Email Metrics

Whether you’re just getting your email marketing strategy off the ground or you’re looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.

In this e-book, you're learn six of the most important metrics for email marketing and how to calculate them, including:

  • Bounce rate
  • Conversion rate
  • Unsubscribe rate
  • And more!

But knowing your numbers isn’t as important as what you do with them. So you will discover basic benchmarks and goals, as well as how to keep improving. 

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