There you are: You sit down to send out the email broadcast you’ve been working on for days. You want to send it to all of your clients who have purchased one of your products but have never attended a webinar. After three hours of trying to find and select all the right tags for your contact search query, you throw your computer out the window and quit business to become a skydiving firefighter, because that feels more sane.
Infusionsoft is an incredibly powerful marketing and automation platform. You can make it do almost anything, at any time, on any contact record. But in order to work its magic, there is one critical question to ask: Which contacts should it work its magic on?
Utilizing tags in Infusionsoft is one of the most important things you can do to optimize your email marketing. But what is a tag, exactly? How does tagging work, and why should I do it? Let’s tackle that together, starting with the basics.
Infusionsoft recently made a big update to decision diamonds: Now you can test them before you publish your campaign! This means you can be absolutely certain that the decision diamond logic you set up will lead your contacts down the right sequence.