Get More Done With Infusionsoft

A critical part of determining how you’re getting sales is knowing where your leads come from. Lead sources are specific channels or methods that you use to attract traffic to your site or physical location. Just a few examples of lead sources include live events, Facebook ads, search engines, webinars, and referrals.

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Here’s a scenario that should scare you: A robot takeover—of your email list. That’s right: If you don’t protect your web forms, you could end up with lots of spambots filling out your forms, filling your list with fake contacts or people who didn’t opt in to your email list. This can impact your email deliverability and Infusionsoft’s deliverability. Luckily, Infusionsoft makes it easy to take the right precautions to make sure bots don’t abuse your web forms, by enabling Google reCAPTCHA on all our web forms and landing pages.

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Infusionsoft is such a powerful platform that it can be hard to know where to start. If you want to learn how to use Infusionsoft to it’s maximum capacity, the good news is that there are a lot of straightforward things you can do to build a solid foundation. Whether you’ve been using Infusionsoft for a while and want to make sure you’ve got things squared away, or you’re brand new and want to know how to get started, this list of things will get you well on your way.

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Given that WordPress is so popular, it’s no wonder that a huge chunk of Infusionsoft customers use it. Infusionsoft now gives you one more reason to use it. Infusionsoft has a free plugin that allows WordPress users to connect directly to Infusionsoft, and quickly begin integrating their digital marketing strategy with their WordPress pages.

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Do you ever wish you could email just the people who haven’t been paying attention to you? Or perhaps you hope to only email the people who are really, really interested in buying from you like, now? You can do that, and you can do that in Infusionsoft. Segmentation allows you to send emails only to the people who haven’t been paying attention to you—or only to the people who are really interested in buying. Or another group entirely, like people who live in a certain place or like certain things. Segmentation allows you to specifically target people based on any number of traits. Lead scoring specifically gives you the ability to segments to people based on how ready they are to purchase.

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