Digital marketing is the most powerful way your small business can connect with customers and leads today. As your business matures, you’ll adopt software tools to help you improve your sales and marketing strategy. One very powerful tool in your tech stack you’ll consider is Customer Relationship Management (CRM).
Marketers have started to realize that one-size-fits-all web sites have a major flaw: they’re not designed to win customers and are mostly distracting. Landing pages, by definition, are a standalone web page, created for the sole purpose of convincing a visitor to take a single action (to sign up, download, buy, etc). Infusionsoft customers working with third party landing page builders may not realize that they have the option developing landing pages right within their app. Not only that, Infusionsoft’s new Landing Pages outcompetes third party landing page builders, especially in price—Infusionsoft Landing Pages is free.
Automation is great for email follow up and keeping your business organized. But, it can do so much more! Check out six ways to use automation, including customer surveys.
There is an increasing emphasis on customer satisfaction quality, which can easily get lost in a world where speed matters. Business owners aim to achieve desired results and gain profits in a short term. However, companies often forget to keep up with the times regarding technological innovations and customer requirements. With constant advancement of CRM systems, the number of organizations considering a data import to more advanced solutions, and migration to Infusionsoft is not an exception. So, let’s take a critical view of the main steps of the transition and discover how to avoid the data transfer pitfalls during the process.