TopDog Health Uses Infusionsoft to Double Sales in Six Months
Veterinarian, animal nutritional supplements provider now able to compete against big brands on a small-business marketing budget
Gilbert, Ariz. - Sept. 29, 2010 ---TopDog Health Veterinary & Rehabilitation, an Infusionsoft customer since 2009, today announced the company doubled its sales in the last six months by automating its sales and marketing using Infusionsoft as its marketing automation software solution. The four-person company is now able to compete against much bigger players in a crowded marketplace without having to increase overhead through the use of fully integrated email marketing, CRM, marketing automation and ecommerce.
Founded by Dr. James St. Claire, TopDog Health began as a canine rehabilitation facility in Meriden, Conn. in 2004 and has since expanded its products and services. With the help of Infusionsoft, the company has evolved into a leading source of dog supplements and information that both pet owners and vets rely on everyday. The company has seven websites, information booklets for pet owners and vets, video tutorials, a rapidly-growing Facebook community of fans and a successful line of joint and therapy pet products.
Using Infusionsoft's all-in-one web-based software, which combines email marketing with a full-featured customer database (CRM), powerful marketing automation and e-commerce all in one system, TopDog Health has been able to increase its sales by 100% in six months and:
- Save time and resources. TopDog Health used to be a haven for manual labor just like most small businesses. Going door-to-door or making cold calls to vet offices to try and get them to buy booklets on post-op care for pets was time consuming and ineffective. Leads fell through the cracks, follow-up was failing and the booklets weren't being given to the pet owners in need. The company started to communicate with its contact list of both vets and pet owners by using Infusionsoft. Dr. St. Claire no longer has to allocate time and staff for follow up, appointment reminders or to provide customers with updates on new available resources or products. The marketing automation engine of Infusionsoft does all of this for him using multi-channel marketing like email, direct mail and phone.
- Increase conversion. TopDog Health can market more effectively now because the automated follow-up is based on the behaviors of customers and prospects which are being tracked in the full-featured CRM system. He doesn't have to worry about marketing the wrong information to the wrong person at the wrong time. Instead, TopDog Health can now send the right message to the right person at the right time, which results in high open rates on their emails, and increased conversion overall. For example, if a pet owner brings a cat in with Feline Hyperthyroid Disease the front staff tags that customer in the database with “Feline Hyperthyroid.” This sets off an automated multi-step campaign that sends an email to them at the end of that day confirming the diagnosis and provides them actionable steps on how best to treat it over a 30 day period. These emails get response from the pet owners, typically with emails thanking Dr. St. Claire for his thorough and valuable help. This automation allows Dr. St. Claire to be present with customers in a way that is scalable, yet customized and personal.
- Drive brand awareness. The company has had its most successful product launch to date. Dr. St. Claire's database has grown to more than 4,000 contacts. The TopDog Health message is spreading like wildfire in the industry and among animal owners. Vets now come to Dr. St. Claire because patients are bringing his booklets on post-op care into their offices during surgery. o Fulfill entrepreneurial dreams. Infusionsoft has given Dr. St. Claire time and freedom to do what he loves best-help animals and pet owners through the post-op care process.
“Infusionsoft has leveled the playing field for us to go head-to-head with companies that have quadruple the marketing budgets and staff,” said Dr. St. Claire, owner of TopDog Health. “It's amazing to me that as a small business, we're perceived as a company of 100 or 200 people by our customers. Yet, we keep costs down low and are helping more pet owners than we ever thought possible.”