Infusionsoft Names CRM Industry Veteran Greg Head its Chief Marketing Officer
Software executive brings two decades of software marketing experience including ACT! and SalesLogix to fast-growth marketing automation leader for small businesses
(Gilbert, Ariz.) May 12, 2011 -Infusionsoft, the leader in marketing automation software for small businesses, today announces the appointment of Greg Head to Chief Marketing Officer. Head brings to Infusionsoft 20 years of experience in the software industry having held leadership positions at the startup through acquisition stages of two highly-successful CRM software businesses, ACT! and SalesLogix. Both were acquired by larger software businesses, Symantec and Sage, and have since generated more than $1 billion in total revenue in the CRM software industry. Head will report directly to Infusionsoft co-founder and CEO Clate Mask.
"As a former general manager of the ACT! business and a co-founder of SalesLogix, Greg brings to the Infusionsoft leadership team not only a long history in the CRM industry , but also a deep understanding of the unique needs of small business marketers," said Clate Mask, co-founder and CEO of Infusionsoft. "His mix of technological, marketing and entrepreneurial experience will help further cement Infusionsoft's position as the leader in marketing automation software for small businesses."
As CMO, Head will lead strategy for all Infusionsoft marketing activities including demand generation, brand strategy, partner programs and business development. Head brings two decades of software industry experience, having held leadership roles at both private and public software businesses such as ACT!, Symantec, Saleslogix and Sage.
Infusionsoft has implemented marketing automation software for more businesses than other any software company. More than 6,000 small businesses worldwide use Infusionsoft to nurture and convert leads, grow sales and save time. The company's powerful web-based marketing automation software combines CRM, email marketing and ecommerce with automated follow-up into one efficient system.
Marketing automation has become more widely adopted by marketers at mid-to-enterprise businesses. Adoption among small businesses is increasing as they look for new ways to get more customers and grow revenues more efficiently. Before Infusionsoft, small businesses didn't have access to an affordable yet powerful marketing automation system.
"Infusionsoft is a game-changing opportunity: it's the only marketing automation software designed to meet the needs of small businesses and it has more customers than any other vendor in the industry," said Head. "I'm eager to help drive this market leader down a path of global success and create a legacy as a brand that revolutionizes the way small businesses grow."