Infusionsoft Increases Attendance 40 Percent at Annual Small Business Marketing Conference

Jermaine Griggs of Hear and Play Music Named 2011 Infusionsoft Ultimate Marketer
PHOENIX, ARIZ.- INFUSIONCON 2011 - (March 24, 2011) Infusionsoft, the leading provider of marketing automation software for small businesses, today announced at its annual small business marketing conference, InfusionCon, that Jermaine Griggs , owner of Hear and Play Music, is the winner of the 2011 Ultimate Marketer competition. Griggs competed against two Infusionsoft customers, Joseph and Jeanette Gleason, owners of Gleason Tax Advisory Group, and Sean Kelly and Andy Mackensen of H.U.M.A.N Healthy Vending, on stage for the prestigious title, winning a $6,000 travel voucher. The two runner ups each received a $1,000 travel voucher. Griggs shared his success story with more than 1,200 attendees, focusing on how his small business has used Infusiosoft’s all-in-one marketing automation suite to:

  • Increase sales 80 percent to existing customers
  • Increase lifetime customer value from $90 to $375
  • Reduce overhead of contract employees
  • Reduce hours spent working on manual labor
  • Increase customer retention
  • Give him more personal time

InfusionCon is the small business marketing event of the year, where new and long-time customers come from all over the world to learn best practices for growing revenue and saving time by automating marketing and sales processes.

Other highlights from InfusionCon 2011:

  • Now in its sixth year, more than 1,200 small business owners across North America and worldwide traveled to Phoenix for InfusionCon
  • VP of Product Management Richard Tripp unveiled the Spring product release
  • New this year, exhibitors captured close to 5,000 new leads using QR codes on attendee badges, fully automating the process and eliminating manual labor completely. The attendees’ contact information was automatically imported into the exhibitors’ Infusionsoft web-based application, triggering pre-set automatic follow-up sequences to help exhibitors convert those leads into customers
  • A new technical track was introduced for developers currently using or interested in integration work using the Infusionsoft API
  • James Malinchak, a self-made millionaire, business-motivational speaker and star on ABC’s new hit reality show ‘Secret Millionaire,’ presented ‘How to Sell More & Make a Lot More Money’