Infusionsoft Expands Into San Francisco Bay Area, Names Julie Craft Regional Development Director

(Gilbert, AZ - August 2, 2012) - Infusionsoft, creator of the all-in-one web-based sales and marketing software for small businesses, is taking its mission to help small businesses and entrepreneurs succeed to the San Francisco Bay area with the appointment of Julie Craft as regional development director. In this role, Craft will use a decade of experience as a sales and marketing executive to help drive brand awareness, small business education, partner recruitment and lead generation efforts in the northern California region.

Infusionsoft is quickly establishing bi-coastal representation, establishing local teams and offices in San Francisco as well as New York and Colorado. The company plans to expand into other local markets later this year.

“Julie is a startup junkie with a passion for entrepreneurship, marketing and technology,” says Kathy Sacks, Infusionsoft vice president of communications. “She truly cares about small business owners, and shares our company's commitment to help them succeed. Julie has a knack for teaching entrepreneurs how to thrive - not just survive - making her a great fit to represent Infusionsoft in San Francisco's thriving small business and technology communities.”

Craft will focus on teaching and motivating local small businesses, entreprepreneurs and thought leaders on the value and benefits of lifecycle marketing and implementing a unified and automated sales and marketing technology system. On Aug. 16, she will be joined by Scott Martineau, founder of Infusionsoft, and members of the Infusionsoft training team at the Small Business Success Tour when it stops in downtown San Francisco. Through this tour, Infusionsoft is bringing its small business experts to seven different cities to share its proven strategies for driving referrals, attracting and capturing more traffic and optimizing the lifetime value of your customers. For more information, and to register for this free half-day event, visit

“Small business success is a personal passion and I've quickly realized Infusionsoft is a very special company that's as serious about it as I am,” Craft says. “Infusionsoft is a company that truly centers and bases decisions around its core values. I look forward to helping small business owners and entrepreneurs in the Bay Area find Infusionsoft and understand how to leverage this powerful sales and marketing solution to help accelerate their business growth.”

Craft is a 20-year high-tech veteran and is the former vice president of business development at Heyzap, the world's largest social network for mobile games. She is also the founder and CEO of her own small business, Achieving Greatness, LLC, a leadership and media consultancy geared towards helping businesses get started. Craft is considered a Silicon Valley insider, evangelist, and sought-after speaker within the social media, mobile, and gaming sphere.