Former Intuit Software Leader Joins Infusionsoft as Vice President of Product Management

Industry leader Richard Tripp brings to Infusionsoft two decades of entrepreneurial and software development experience

Gilbert, Ariz. - Sept.29, 2010 --- Infusionsoft (, the leading provider of marketing automation software for growing small businesses, today announced the appointment of Richard Tripp as vice president of product management. Tripp will lead the Infusionsoft team in new Interactive Design practices aimed at making the software more intuitive and polished for Infusionsoft's 20,000 small business users.

Tripp brings to Infusionsoft a successful track record as an entrepreneur and more than a decade of software development experience working for companies such as Intuit and Symantec. He has started and grown five businesses, including a software company, a management consulting firm, an engineering services firm, and two multi-million dollar home security businesses. While at Intuit, he worked closely with software visionary and mega-entrepreneur Scott Cook.

“I'm super-excited to join the Infusionsoft team,” said Tripp. “With its tribe of 20,000 and growing loyal users, it's my job to get to know them and understand how our software can even better meet their businesses' needs. I'm excited to dig in and further shape the product's vision of being the leading marketing automation software for growing small businesses.”

Tripp's passion to help entrepreneurs runs deep as he has experienced first hand the challenges that come with growing a successful business. In his new role, Tripp will drive his team to improve the usability of the software so that every new and existing Infusionsoft customer finds the software easy to use and powerful enough to help them grow their business quickly and profitably.

“Richard's ability to lead the continuing development of our software and his passion to further propel our momentum in the marketplace with a product that helps small businesses grow profitably is why we're excited to have him join our team,” said Clate Mask, CEO, Infusionsoft. “He brings deep industry experience, a proven product management track record and a small business customer mindset to further deepen our leadership bench at Infusionsoft.”

To read more about Tripp's background and vision for Infusionsoft, check out his latest post on the Infusionsoft Email Marketing Blog.