Sunny savings Save 20% now

plant growing out of stacks of quarters
February 22, 2016
Sales  |  2 min read

Ignition—Leverage Your Story to Improve Sales [VIDEO]

Created with Sketch.
Ellis Friedman

In the course of starting and growing your business, do you now find yourself in charge of sales people without a clue how to lead them? Especially if sales isn’t your forte—how do you manage a sales team?

Ishita Gupta, a speaker and coach,  dropped by Ignition to tell us that sales isn’t just about lead nurturing (and it certainly is! Next week’s episode will go more into sales tactics and incentives), but about using your business’s unique story as a tool to improve your sales.

It starts with sharing your why with your sales team, not just putting them through sales training. No amount of natural charisma can make up for them needing to know—and then effectively communicate—the story behind both your business and your product or service.

Ishita emphasized that sales is a numbers game—the more people you or your sales rep talk to, the more you tell your story, the more your story becomes part of your lead qualifying process.

Check out more of Ishita’s tips in this week’s episode:

Want more Ignition? Check

Got to be Real: How to Attract Leads and Win Trust with Customer Stories- Download Now

out all our past episodes on YouTube.


Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.


You may also like

{{ record.displayCategory | smartCapitalize }} | min read

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.