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February 19, 2016
Marketing  |  5 min read

5 Things You Need to Read: The LinkedIn Edition

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Amy Saunders
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@amyksaunders

If your LinkedIn profile only shows your title and a headshot from 10 years ago, you’re missing out.

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LinkedIn isn’t just an online version of your resume: It’s a robust network that can help you make connections and, yes, make money. Check out these five pieces about the sales and marketing side of LinkedIn.

Turn Your LinkedIn Profile into a Client Magnet (via @MelonieDodaro)

Your LinkedIn profile doesn’t need to account for every year of your career, especially if you’re a small business owner trying to create interest in your company. Your potential customers probably don’t care about your college extracurriculars or those years you spent working in a completely different industry. 

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Melonie Dodaro, a LinkedIn expert and CEO of Top Dog Social Media, explains how to make your profile customer-focused by writing a headline, summary, and experience fields that speak to them and their needs.

9 LinkedIn Hacks to Find New Hot Prospects (via @MySales4Life)

Surely your business can catch a few fish in the 400-million-member sea that is LinkedIn.

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But it helps to make the vast ocean a little smaller. Sales for Life, a social-selling training program, explains how to use Boolean searches, keywords, zip codes, common connections, and more to find the exact type of prospects you’re looking for. 

The 4 Secrets of Social Commerce From the Head of Social Selling at LinkedIn (via @Inc)

As vice president of LinkedIn Sales Solutions, Mike Derezin knows all the tricks for using the network for sales—and he knows not all salespeople aren’t taking advantage of them. Here, he gives four simple (and free) tips for raising your Social Selling Index, a measure of how effectively you establish your brand, find and engage with the right people, and build relationships on LinkedIn.

5 Simple Steps to Outrank Your Competition on LinkedIn (via @DigitalMktr)

You’re on LinkedIn to look for new prospects and connections. Ever think about how those people might be looking for you?

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Digital Marketer explains the search engine optimization benefits of a good LinkedIn profile, covering how to write a headline, summary, skills, and other profile sections to help you jump to the top of the search results.

The LinkedIn Hack That Made Me $120,000 (via @HustleCon)

Entrepreneur Jack Smith had two days to earn a spot in a competitive Silicon Valley start-up incubator and a $120,000 investment in his company.

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To stand out over hundreds of applicants, he placed highly-targeted LinkedIn ads aimed at people who knew the incubator’s founder. Was it creepy? Sure. But it worked. While Smith’s tactics might be overly aggressive for your purposes, his story highlights the advantages of LinkedIn’s targeted advertising.

For LinkedIn tips, check out these posts from our blog:

5 Myths About Using LinkedIn for Business

The Godfather’s Approach to Selling on LinkedIn

7 Things You Should Be Doing on LinkedIn

And be sure to download our free e-book, Finding Links to Leads: How Small Business Owners Can Use LinkedIn for Lead Generation.


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