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February 6, 2018
SEO  |  6 min read

5 Simple Ways to Increase Ranking on Mobile Devices

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Syed Balkhi

There are now more mobile devices in the world than humans. More than 7.2 billion mobile gadgets to be exact. Clearly, the future belongs to mobile devices.

Google understands this better than anyone and the company is now focusing on improving its Search engine to provide a better experience to mobile users.

The mobile-friendly search algorithm, which Google rolled out in 2015, now punishes websites that aren’t optimized for mobile devices. Needless to say, if your website isn’t optimized for mobile devices, you will never be able to rank in the top search results pages on Google.

But, it’s not too late. You can still optimize your website to rank well for mobile. In this post, we’ll tell you about a few simple strategies you can follow to increase your mobile rankings with minimum effort.

1. Use Google Mobile-Friendly Test

The best way to begin your mobile optimization process is to analyze your website to see which areas need to be improved. Google has a great tool to help you with this process.

Simply visit Google Mobile-Friendly Test tool and conduct a test on your website. After the analysis, Google will tell you whether or not your website is mobile-friendly.

Google Mobile-Friendly Test

If your website needs improvement, Google will also offer suggestions and give advice on where and how to begin optimizing your website for mobile devices.

For a more advanced test, you can use a tool like mobiReady to get more detailed insights related to your website structure and learn many ways to improve it for mobile screens. This tool will even give you advice on how to quickly fix the major issues as well.

Webpage test results

2. Switch to a mobile-first design

If your website design shows too many issues and it’s beyond repair, then it’s time to abandon your old website design and switch to a new and a mobile-first design.

Mobile-first websites are designed with mobile devices in mind and they are properly optimized for different sizes of mobile screens and platforms.

If you’re using WordPress to power up your website, then switching to a mobile-first design is as easy as installing a new theme. You can easily browse WordPress theme marketplaces like ThemeForest and buy a mobile-friendly theme crafted by a professional at an affordable price.

3. Improve website speed

Google recently announced its plans to use page loading speed as a ranking factor for mobile search results. This means Google will start ranking the fastest loading websites higher in mobile search results than the others.

A website’s page loading speed affects much more than SEO. According to surveys, 40 percent of visitors tend to abandon websites that takes longer than 3 seconds to load.

Start your speed optimization process by first visiting Google PageSpeed Insights and running a test. See what kind of a rating Google gives for the mobile version of your website and learn what you can do to improve it.

Page speed insights

You can also install a caching plugin to compress and minify CSS and Javascript code. Using a CDN (Content Delivery Network) will also help improve website speed by making the website accessible via different locations around the world.

4. Implement AMP

The AMP Project (Accelerated Mobile Pages) is an open source project developed in partnership with Google to improve user experience on mobile devices. The main goal of this technology is to make websites load as fast as native apps on mobile devices. Google already ranks websites optimized for AMP higher than others on search results pages.

Google search results

You can setup AMP on your website instantly by installing the AMP for WordPress plugin. Once installed, this plugin will create a static AMP version of your blog posts, which will show up in mobile searches instead of your normal blog posts. These pages will cut down on resource consumption on mobile devices and make web pages load faster.

5. Optimize blog posts for voice search

Voice search is the next big revolution in search technology. With digital assistants taking over the world by surprise, Google is now pushing websites to optimize websites and blog posts to match voice search phrases.

Optimizing your blog posts for voice search is slightly different from ordinary SEO techniques. In fact, Google uses a special set of guidelines to rank the best results for voice search. These guidelines include the use of proper grammar, the ability to convert the blog post to voice using text-to-speech, and more.

Voice assistant users search by entire phrases and questions instead of using keywords. So, start by creating blog posts targeting voice search phrases. For example, if you’re promoting a local clothing business, you can use a title like “10 Best Clothing Stores in Palm Springs” to rank it well for voice search.

Summary

These are only a few of the ways for optimizing a website for mobile devices. There are many other strategies you can follow, such as optimizing blog posts for mobile-friendly keywords and creating content focusing on local SEO, to improve your ranking.

Also, don’t forget to follow Google’s search algorithm updates to keep your website ranking updated according to Google’s standards.

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<p><em>Syed Balkhi is an award-winning entrepreneur and co-founder of <a href=OptinMonster, a powerful conversion optimization software. He is also the founder of Awesome Motive the company behind several popular small business software that collectively powers over 3 million websites and serves billions of page views every month.


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