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July 13, 2016
Marketing  |  4 min read

6 Tips on How to Use PR for Business Growth

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John Sternal

As a growing business, the best way to get noticed by your target audience is to craft practical pitches. Most business owners hardly have time to market their own venture, though it can lead to increased awareness and sales. There is no doubt, however, that being honest with your goals as a business is a good approach to PR for business growth. Here are some tips that you can implement that can increase your chances for visibility.

Humanize your business

Just as human relationships flourish on the aspect of the journey, so do businesses. Every business has a starting point and people want to hear the inspirational journey that your business has taken to be on its feet. As a business owner, you can share the story of how your brand was born, and then tell of how the brand has changed customers’ lives. Customers know that you are in business to make money, but they will appreciate the fact that your business has been through various stages to be where it is.

Update yourself

The secret to staying ahead in business is to remain relevant in the industry that you operate in. Knowledge is a transformative tool as far as keeping up with industry trends. Use of industry literature and white papers helps you to remain updated with what the industry needs. A lot of content on the internet is driven by keywords, and this is possible to track using features like Twitter Mentions and Google Alerts. This information you are feeding on may come in handy in pitching your business in an arena that will advance your position.

Connect with influencers

The more you keep yourself informed about what is happening in your field, the more you get introduced to people who have already made a significant impact in your industry. This is the crowd of people you need to keep close to your business. Finding a way to connect with them, either through commenting on their blogs or replying to their comments on social media, is a way to help nurture your influencer visibility that translates to PR for business growth.

Research the issues

In every industry, there are conversations that take place among the players about trends and common challenges. If you take an interest in news that focuses on what is happening in your industry, you will have something to say when such a conversation begins. PR for business growth is a concept that works when helpful articles, comments, and statements are made by a business owner who understands the business dynamics of their industry.

Polish up on your pitch

Business success takes time, but often people put the cart before the horse. Before you break the news of a new product to your customers or public at large, take the time to finalize areas that would be of immediate interest to them. PR for business growth works best if tested on a small group of people before being spread to your entire audience. Top industry influencers encounter many pitches on a regular basis, so the appeal of what you wish to present to them must be personal in nature, well prepared, and sharpened with precision.

Measure your efforts

You can almost learn more from your mistakes than you can from the success. It’s important to measure everything you do in your PR efforts so that you can make the right adjustments in your next campaign. Whether that’s a change in the timing of your release, or targeting different media, learn from each campaign to ensure greater success in the future.

Following these items can improve your chances of business growth, particularly when PR is executed effectively.

This article was written by John Sternal from Business2Community and was legally licensed through the NewsCred publisher network.

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