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October 21, 2016
Digital Marketing  |  4 min read

Things You Need to Read—The Facebook Live Edition

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Ellis Friedman

By now most of us know what Facebook Live is—it is, of course, Facebook’s live streaming video feature. Or as you might think of it, your very own TV station on the Facebook cable network.

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So Facebook Live is good for not only feeding your ego but also for extending your brand’s platform and reaching a broader audience. It also provides a way to bolster your Facebook profile and increase engagement with your Facebook crowd.

Here are some articles from around the web about Facebook Live, how to use it, and why you should.

Facebook Updates Its News Feed Algorithm to Give Preference to Live Video via @adweek

Want your Facebook posts at the top of everyone’s feeds? Well, then you’d better get to Facebook Live-ing, because unsurprisingly, Facebook gives content created natively on its platform priority over other content. This short article should provide a big reason for you to start wading into the Facebook Live waters.

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10 Pioneering Examples of Brands Using Facebook Live via @econsultancy 

Wondering what exactly you should be broadcasting live? Take a look at what 10 brands have done. They’re mostly big brands, so you may not be able to directly duplicate the ideas (not that you should), but they can provide some excellent inspiration for what you can offer people in real time.

How to Use Facebook Live For Your Business via @Infusionsoft

Two of our social pros share great ways to use Facebook Live in your business, from instant Q&A and behind-the-scenes footage to trending topic discussion or talk shows. Our experts also share best practices for the platform, including promoting your live session and making sure you have a strong connection.

(P.S. - We did a Facebook Live about content marketing. Check it out below!)

11 Ways to Use Facebook’s 24-Hour Live Streaming for Business via @jeffbullas 

Still not enough ideas? Here are 11 more! From customer care and crowdsourcing to media coverage and demos, this post has tons of ideas and examples of how businesses are leveraging Facebook Live.

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How to Increase Your Facebook Live Video Reach via @SMExaminer

It’s all well and good to start broadcasting live, but you also need to know how to get the biggest bang for your live buck. This useful post shows you how to look at insights for your video and what the metrics mean, as well as how to promote your live video the right way.

How to Generate Leads from Facebook Live - Download Now


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