Sunny savings Save 20% now

February 22, 2016
Marketing  |  7 min read

Melinda Emerson's 15 Blog Topics

This guest post by Melinda Emerson originally appeared on Melinda’s blog.

15 Things to Blog About

It doesn’t matter if you’re an experienced business owner or novice blogger, everyone has a point when they get stuck for ideas when creating that next great post. You may be staring at a blank page thinking, “I know I need to write, but I don’t know what to write about.” For those of you looking for ideas here are a list of some of my favorite ideas that will help you determine exactly what to blog about:

How-to Advice: Often people are searching online for information on “How to do _____.” If you blog about how-to content in a step-by-step format you can become the go-to authority and resource for readers in your specific industry.

Product reviews: Depending on your industry your blog readers could be hungry for a leader that shares the details on “what’s hot, right now” better known as a review. Take for example, if you blog about technology you could review the latest devices and if you blog about music you could review newly released albums.

Interviews: Many bloggers have gained publicity by being associated with other notable people. Interviews can help you achieve that, however, reaching out to authors or other leaders in your field is also a great way to build relationships. Conduct a 30-minute interview and write a blog post about it.

Start a video blog: Not everything needs to be in writing. If you’re better with video, you can record the call using Skype with Call Burner or Google Hangout and make it a video blog.

Conference Wrap Up: If you regularly attend conferences in your industry why not do a wrap-up of the sessions or the whole conference? Give your readers an exclusive peak inside an event they weren’t able to attend.

Q&As: Questions and Answers and great sources of blog posts. If you clients often ask you questions, turn that into blog content. I love to create Ask SmallBizLady posts from frequently asked questions. You’ll find that more than one person needs that information.

Round Ups: A roundup post is when a blogger reaches out to experts in their field, asks one question to each, then compiles all of the answers into an expert post. This is a great way to get comments, likes and social shares and increase your audience quickly.

List Post: Magazines are famous for developing lists like “30 businesses to watch,” “15 best beach bodies” -- it doesn’t matter what field you’re in, a list is a painless way to deliver high value information to your audience.

Book reviews: People who enjoy reading as a hobby don’t have time to stay up on new authors, book signings and releases. If you find that you are often reading you can share your perspective on a book with your audience.

Case Studies: If you write a case study, it’s typically to share a discovery or teach people how to do something using a real life example. Cases will clearly explain the challenge that the profiled person or business was facing and then take the reader on the journey of how they found solutions and what they learned along the way.

Twitter Post: If you’re a social media ninja like me, then putting together a round of your favorite tweets for the week will come naturally. If you’re really advanced on Twitter, you can take a tweet chat and turn it into a blog like I did in this post.

Debate: People enjoy reading a discussion between two credible sources that have valid points to argue. You can create a debate post by delivering questions to two sources and letting them give feedback on the others responses. This type of post, when done well, will get your readers commenting.

Cheat Sheets: Remember back in school when you could read a book and write paper using just CliffsNotes? Resources in this style are still valuable tools today. People are seeking shortcuts on how to get things done. Take, for example, Pat Flynn. He used his Green Exam Academy blog to post all his notes while preparing for the LEED exam. After delivering value to the readers, building the “know, like and trust factor,” he was able to monetize the website.

Income Reports: A recent trend, primarily amongst bloggers that talk about making money online, is income reports. In these posts the writers share the amount of money they are bringing in, the sources of the funds and their monthly expenditures. On his website Leaving Work Behind, Tom Ewer shares his financial journey of leaving his 9 to 5 job.

Weekly Challenges: If you want to gain engagement from your readers, weekly challenges can get them to take small actions. If you blog about fitness, you can create a “weight loss challenge” and if you blog about food, you could develop a challenge on “how to eat sugar free for 21 days.” It doesn’t matter the audience or topic, but if you want to get your readers to take action, challenge them to do something and offer a prize for the winner.

What topics have you recently blogged about?



A Small Business Guide to Content Marketing - Download Now

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

You may also like

{{ record.displayCategory | smartCapitalize }} | min read

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.