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March 4, 2016
Marketing  |  2 min read

How and Why to Create an Infographic

Infographics are some of the most engaging and lively tools to report research findings, industry trends or results of studies. Infographics often utilize bright colors, exciting graphics, a variety of fonts, as well as other visually appealing accents that bring stats and information to life. 

Infographics are incredibly effective because, when done well, they present a compelling narrative, are easily digested and shared, and inspire action by readers. They tell a story, whether it's about events, research reports or industry trends. 

Infographic best practices

Producing an infographic that features pertinent and accurate industry statistics and information can position you as a thought leader in your field. If you're considering the creation of an infographic for your company, keep these best practices in mind.

Make it eye-catching and easy-to-digest

People love facts and figures, but because more than 65 percent of people are considered “visual learners,” you’ve got a lot of people hooked if you combine facts and figures with appealing images. By making information more visually appealing, your readers can consume content quicker and easier than they would by reading a text-rich report or white paper.

Make it shareable

Infographics are often more likely to be shared on social media, as compared to a white paper or other text-heavy content. Designing infographics with embed codes and social share buttons makes for easy re-posting.

Make it branded

By placing your logo and link to your website at the bottom of an infographic, small businesses can drive traffic to their website, blog and social media pages. 

How to create an infographic

Before creating an infographic, be sure to consider these factors.

Know your audience

What do your readers want to know? How would they like to consume this content? How would they benefit from reading and sharing your infographic?

Do your data diligence

Don't dump mountains of data into an infographic. Choose the numbers that best represent the story you're trying to tell. And don't forget to check your facts: Nothing could be worse that having incorrect information on a branded infographic.

Keep it simple

Be careful not to cram too many words or stylistic elements into the infographic. You want people to enjoy reading it and not be confused about where to look next. Let graphics and numbers do the talking, but don't forget to add context that helps people understand the importance of the statistics.

Inspire action

Don’t leave a reader wondering how to learn more about your company or the information provided. Provide links in your infographic and make it shareable with social share buttons.


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