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September 9, 2016
Marketing  |  4 min read

5 Things You Need to Read: The Video Marketing Edition

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Ellis Friedman

Most of us have heard that the camera adds 10 pounds (or 4.5 kilograms); wouldn’t it be nice if video added that sort of heft to your business revenues? 

Well, aren’t you in luck, because it can! 

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You don’t have to be a professional—or even hire one—but the more you use video and the more you grow, the better an idea it is to outsource to the professionals. But just like every other tool in your entrepreneurial arsenal, it has to be used the right way, otherwise you just won’t see the return. 

Here are five articles to show you the best ways to use video marketing for your small business. Action! 

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17 Reasons Small Businesses Need Video (via @vidyard)

Not convinced that video is for you? That’s cool, you do you, but consider doing you, just with video. Vidyard has 17 reasons, including increasing conversions and creating a stronger story, that your small business could really benefit from video, so give them a chance. 

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How to Start Generating Leads With Video (via @wistia

It’s all well and good to film a pretty, clever video, but if the video just sits on your site unwatched and gathering dust, well, it wasn’t a great investment.

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Our buddies at Wistia talk about choosing the right video and giving it the correct placement in forms or emails. And once you’re done with this article, poke around their site a bit more—they have info on everything video. 

The Definitive Guide to Video Marketing Like a Champion (via @explainify)

Want something a bit more comprehensive? Tactical? Definitive? Well, this is Explainify’s definitive guide, so there’s no room for argument that it’s exactly what you need. The guide covers everything from budget to measurable business value from video to developing a strategy, so it’s got you from pre-production to post-production.

17 Viral Successes That Prove Small Companies Can Win With Video Marketing (via @tarproductions)

Seventeen seems to be a popular number when it comes to video marketing, so here are 17 real-life video examples from actual small businesses to prove that you don’t need to be big budget to reap the rewards of video marketing. This selection is probably a mix of some videos you’ve seen and some you haven’t, or even some you didn’t know were from a small business. 

Video Metrics Every Marketer Should Be Watching (via @HarvardBiz)

Once you actually create your videos, you need to make sure they’re paying off, and to do that, you have to measure your ROI. 

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Harvard Business Review goes over the shortcomings of just looking at view counts and investigates other, better metrics to measure the success of your video marketing. 

 


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