Sunny savings Save 20% now

white shoes with one pair of red hightops
March 11, 2016
Marketing  |  2 min read

Ignition: How to Differentiate Yourself [VIDEO]

Created with Sketch.
Ellis Friedman

Stab in the dark—you’re not the only business doing what you do. So how do you stand out and differentiate yourself in a crowded marketplace?

We took that question to fascination expert and bestselling author Sally Hogshead. Sally was also a keynote speaker at ICON15, which is where we filmed this episode (yes, that’s why it looks and sounds a bit different).

Sally pointed out three threats to differentiating yourself: competition, distraction, and commoditization. One way to overcome those things is identifying ways your personality can add value, because high performers have specialties. 


If you don’t have the budget to stand out, you have to fascinate. And Sally shared how entrepreneurs can do that, for themselves and their team.

You can take Sally Hogshead’s Fascination Advantage assessment here to measure how the world sees you. Watch the video to get your access code to take the assessment for free (good until November 5, 2015).



The Ultimate Video Marketing Guide - Download now

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

You may also like

{{ record.displayCategory | smartCapitalize }} | min read

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.