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March 3, 2016
Branding  |  1 min read

Big Business Branding Tips for Small Business

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Ellis Friedman

Wishing there were more branding tips for small business out there? Patti Frey-Benjamin, director of brand strategy at Phinney Bischoff, has almost 20 years of experience as a brand strategist for brands big and small and shared her tips for brand building.

In this episode, Patti talked about:

  • Why branding isn't just for big business 
  • Building a compelling brand through creating an essence
  • Why building an emotional connection is so important


You can watch all our episodes of Ignition here.

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