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Twas the Night Before Automated Christmas
December 8, 2015
Marketing  |  4 min read

'Twas the Night Before Automated Christmas

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Ellis Friedman

The holiday rush can be a boon for business, but the volume can be so overwhelming that it’s hard to keep up. You may not be Santa, but boy an elf or two would really come in handy this time of year, eh? Well we can’t get you an elf, but automation can be your helper this season to keep you out of the weeds and in the holiday spirit.

'Twas the Night Before Automated Christmas

‘Twas the night before Christmas and I should have relaxed

But my business was humming and my mind was still taxed.

The stockings were hung, the presents put in place

But the light from my smartphone cast a glow on my face.

I’d slept not a wink in my hours abed

As visions of unanswered emails danced in my head.

So I opened up Gmail – I know that it’s Christmas

But there’s no time to stop when you own your own business.


Just as I hit send on my twentieth reply,

A clatter from below amped my heart rate up high.

I sprang from my bed to the closed bedroom door

And flinched as my coveted phone hit the floor.

Snatching it up I made my way down the stair

And saw our Christmas tree sparkling and fair.
When what to my email-strained eyes did appear

But that mythical Santa in his holiday gear.


He held in his hand a glowing new iPhone

And before I could speak, he began to intone:

“Well hello there, Alex, I see you’re awake,

I really thought on Christmas you’d take a nice break.”


“I can’t,” I replied, admittedly distraught,

“Even on Christmas Eve my products were bought.

I have to reply to the emails I’ve amassed

Or my small business just might not last.

Our salesmen treat CRM with nonchalance,

And our marketing emails get no response.

If only the emails could go out on their own

And how ready someone is to buy could be shown.”


And then old St. Nick gave a hearty chuckle

And unlocked his iPhone with a tap of the knuckle.

“Haven’t you heard of Infusionsoft my lad?

It does what you want and more, I might add.

You need automation, of your emails and more,

You can even keep track of a contact’s lead score.

It manages your contacts, keeps track of your leads,

It’s everything entrepreneurs like you and me need.”


“Santa uses Infusionsoft?” I asked all agog.

“Of course!” He exclaimed. “Preparing for Christmas is a slog!

I automate my lists for nice and for naughty –

If my follow-up was manual I’d surely go dotty!

I was going to give you an Xbox this year

But I think Infusionsoft will bring you more cheer.

They’re waiting to hear from you, just give them a call

They’ll help you through every step of the install.

Next year your sales’ll be up, your lost leads’ll be down

And you’ll be asleep when I come around.”


“Thank you Santa,” I said, “This is great,

With Infusionsoft all of my woes will abate.”

With a wink of an eye and a twist of his head,

He was off, and I made my way back up to bed.

But from the window I saw, yes I caught a quick glance

Of Santa in his sleigh as he took off into the expanse.


I heard him exclaim as he drove out of sight,

“Merry automated Christmas to all, and to all a good night!”


 Twas the Night Before Automated Christmas.jpeg

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