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wood being chopped with a small ax
April 25, 2016
Growth  |  2 min read

Wood to Chop

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My CFO says we have “wood to chop” whenever we have a lot of work to do. Well, when it comes to sales and marketing, small businesses have wood to chop.

That’s why we invented Infusionsoft—to help small businesses get their sales and marketing work done efficiently. We created an automation engine to spare small businesses the back-breaking work of manually doing their sales and marketing. We gave them a chainsaw instead of an axe.

Yet more often than I care to admit, our customers leave the chainsaw in the garage, so to speak. Some buy the software and don’t use it at all. Others use the software to organize contacts or even send broadcast emails. But they don’t use the powerful Campaign Builder and other automation features to help them grow sales and save time.

Sure, software can be intimidating, like a chainsaw. 

Yes, you must learn to use it properly, like a chainsaw. 

And, of course, you must maintain software, just like a chainsaw.

But the benefits are worth it. When you use sales and marketing automation software, you get the work done much faster with much less effort. It’s like using a chain saw instead of an axe. 

SBS Idea of the Day: If you’ve got Infusionsoft, flick on the chainsaw. If you don’t have Infusionsoft, check it out. Sales and marketing automation is the great game-changer for small business success.


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