Sunny savings Save 20% now

entrepreneur holding an idea lightbulb with graphs
April 15, 2016
Growth  |  2 min read

The 3 Kinds of Entrepreneurs: Which are You?

Created with Sketch.
Clate Mask

Defining “entrepreneur” is almost as hard as defining “small business.” I’ve seen (and been a part of) some raging debates about what an entrepreneur is or is not. To me, an entrepreneur is a business owner. Whether or not you agree with that, perhaps this breakdown of the three kinds of entrepreneurs will be useful to you as you think about entrepreneurship. 

  • The Lifestyle Entrepreneur is running a small business to provide a living for his or her family. These entrepreneurs have passion, financial goals, and a lifestyle that are satisfied when the business is successful.
  • The Legacy Entrepreneur is building something impactful for the long-term. These entrepreneurs are building a business that will last beyond their lifetimes, hopefully being passed down or sold to a new entrepreneur that will continue building the business to impact the community served by the business. 
  • The Investor-backed Entrepreneur is building a business to be sold or liquidated through an IPO or other future financing events.  These entrepreneurs are in a fast-growth, capitalistic game to serve employees, customers, and investors, providing a return on investment for everyone involved in the business.

Of course, some entrepreneurs (like me) are a blend of all three. But most entrepreneurs fit pretty neatly into one or maybe two of the categories. At Infusionsoft, we mostly serve the first type, but many of our customers fit into the second type. We have very few in the third category. One of the driving forces behind Infusionsoft is to “empower entrepreneurs.” It’s our first core value. We love entrepreneurship, and we salute entrepreneurs of all types for the value they create and the courage they show every day. 

SBS Idea of the Day: What type of entrepreneur are you? Getting clear on that is surprisingly useful to entrepreneurs.

2017 Small Business Marketing Trends Report - Download Now

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.


You may also like

{{ record.displayCategory | smartCapitalize }} | min read

Subscribe to our weekly newsletter!

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.