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February 17, 2016
Business Management  |  4 min read

Free Campaign of the Month: Easy Hiring

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Paul Sokol

Remember when you applied for your first job? You had to fill out a paper application and hand it in.

If you were lucky, a big chain would have a super fancy computer to collect that information. Either way, after submitting the application, you were left twiddling your thumbs. You had to wait for someone to actually look at it and follow up with you. Then there was a week or more worth of anxiety waiting for the call back.

Today, you are on the other side of the coin as a small business owner. You are the one doing the hiring. So now you are the one hand sorting applications and following up with applicants weeks later to setup an interview. And while it may make your job hopeful anxious, it undoubtedly causes a lot of stress for you as well. You are already wearing a lot of hats and chasing down job applicants for an interview is another expenditure of your precious time. Is this the best way you could be making a hiring decision?

With all the automation capabilities of Infusionsoft, wouldn't it be nice if there were some way to streamline the initial job application process too? One of the themes at Infusionsoft this year is 'Own Your Summer'. For some business owners this will mean escaping the sales lull by working smarter rather than harder. For others it will mean  finding time during your busy season to actually enjoy summer.  Either way it's about putting less hours into your business and getting better results. This month's campaign is designed to help you streamline your hiring process so you can enjoy your summer instead of adding another task to the to-do list. Introducing the June 2014 Free Campaign of the Month: Easy Hiring 

This campaign's purpose is to provide an online application process for a job you need to fill. It is actually a novel implementation of the two step web form campaigns from last month since we are driving someone from one form to another. The difference is that we are requiring them to confirm their email address first before completing their application. Even though that seems really simple, adding this one extra step will help you weed out the tire-kickers who probably wouldn't have been a good fit anyway. Once someone completes part two of the application, Infusionsoft assigns a task for someone to review their application and take it from there.

Who can use it?

Any Infusionsoft customer can download any campaign from the Infusionsoft Marketplace, but this campaign is designed to help hiring owners and managers. You are most likely going to turn it on and off alongside the demand for new employees. This will work for both B2B and B2C businesses.

Anything else I should know?

The campaign comes out of the box with five great application questions on the Part 2 landing page. However, the application is completely customizable so you can add or remove as many application questions as you want. This campaign "ends" when someone has finished their initial application. The hiring process has more going on than just an application, feel free to modify the end of this campaign to incorporate your existing hiring process once someone submits a new application.

How do I get it?

Check out the Marketplace listing and download it to your Infusionsoft account.

That's it for this month. Let me know what you think in the comments below and next month I've got a 'Business In A Box' for you. What's that? Well, you'll just have to speculate until then.

More Resources

How to write a sales associate job description

Hiring Kit: How to Apply Lifecycle Marketing to Hiring - Download Now

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