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March 11, 2016
Business Management  |  1 min read

Ignition: How to Spend a Marketing Budget [VIDEO]

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Ellis Friedman

So you’ve finally grown your business to the point where you actually have a sizable marketing budget - $1,000 to be exact. High five! But … how should you actually spend that budget?

It depends. That’s why we invited Janette Gleason, author of Confessions of a Mompreneur and co-founder of Gleason Financial Group, to share her thoughts on how to make a marketing budget really work for your small business.

Janette suggested that the marketing start with the lowest-hanging fruit: the top clients who are your raving fans and will bring you referrals.

Her other suggestion was a bit more, well, shocking: a paper, snail mail newsletter. How did Ramon and I feel about that, and why did she recommend a paper newsletter? Check out the video below.

 

 

 

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