"We're going to create a more successful middle class." - Infusionsoft CEO leads the movement to raise the success rate of small businesses worldwide

Mar 31, 2015

More than 3,000 entrepreneurs attend ICON15 to learn proven strategies to grow their small business

The world has changed dramatically for small businesses, as life and business are more digital, connected and fast-paced than ever before. Infusionsoft understands how challenging it can be for small businesses to navigate through the chaos of entrepreneurship and new technology.

Today at ICON, Infusionsoft's annual small business conference, CEO Clate Mask shared how the company and its ecosystem of partners are leading the movement to increase the success rate of small businesses worldwide. On stage in front of more than the 3,000 attendees, Mask talked about how a strong small business economy strengthens families, communities and the middle class. Not just in the US, but globally.

"Our goal is to rewrite the possibilities for future generations. We want children to dream of becoming entrepreneurs, and we're going to help them do exactly that," Mask told the crowd at ICON15. "Together we can change the world through the principles of entrepreneurship."

Mask explained that today's closely connected digital world has changed how small businesses must market and sell. Infusionsoft is helping small businesses thrive in the 21st century by making powerful technology more accessible. The company also provides services, education, and an ecosystem of trusted partners all focused on enabling small business success in the new, connected business environment.

Infusionsoft, the leading sales and marketing software for small businesses with more than 30,000 customers and 100,000 users,secured $55 million in growth financing late last year in a Series D led by Bain Capital Ventures. Today at ICON15, the company announced several new products that are all designed to make small businesses more successful.

  • Infusionsoft Payments: This new product makes it easy for small businesses to get approved and set up with a merchant account. Infusionsoft Payments offers low, competitive fees and includes mobile payment capabilities, so small businesses can capture payments on the go and in the field.

  • Infusionsoft E-mail Builder: Set to debut later this year, this product includes a library of responsive, mobile-friendly email designs and templates. It is now easier than ever for small businesses to send professional looking emails.

  • Infusionsoft Help Center: This offering will shorten the learning curve and help Infusionsoft customers find answers faster. The Help Center was totally redesigned with mobile in mind.

This week ICON15 brings together 3,000 small business owners and entrepreneurs from around the world to network, learn and share business growth strategies. The speaker lineup includes author and entrepreneur Sally Hogshead, and Johnny Earle, founder of Johnny Cupcakes and Americas #1 Young Entrepreneur by BusinessWeek. Winners of the 2015 Small Business ICON competition  will be announced April 1 at the conference.

About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com, or the Infusionsoft blog.