Revenue Looking Up for Small Businesses Who Trust Automation

Oct 20, 2016

New Survey Results Show Majority of Small Businesses Using Automation Expect Increases in Revenue and Staffing

(Chandler, Ariz. – Oct. 20, 2016) —Small businesses harnessing automation have more optimism, expect to increase revenue and add staffing according to a survey conducted by Infusionsoft.

Approximately 96 percent of those surveyed are optimistic about the future of their business, and 82 percent expect their revenue to increase and more than 52 percent expect to add an employee within a year.

“Nolan Bushnell, the founder of Atari and Chuck-E-Cheeses, once said, ‘a true entrepreneur is a doer, not a dreamer.’ At Infusionsoft, we create products for the doers, the small businesses chasing success,” said Clate Mask, CEO and co-founder, Infusionsoft. “The survey showed those who use automated marketing are confident in their ability to grow revenue and add staff in the coming year. This is not a ‘shot in the dark’ guess, but rather an informed assessment of their business’ vitality, prospects and the power of the technology within their grasp.”

Adopting Technology

According to the survey results, small businesses are both fully aware of the value of technology and their technology adeptness. 82 percent of respondents agreed technology was very important to the success of their business. They are bought in on the high value, but the majority (55 percent) only gave themselves a “B” grade (on an “A” – “D” scale) in terms of tech proficiency. This shows there is a gap between where small businesses are regarding tech savviness, and where they know they need to be. Infusionsoft has online education tools and coaches available and will continue to work hard to bridge this knowledge gap.

Embracing Ecommerce

Not only does technology offer a way to attract and retain customers, but it also provides a platform to sell to those customers from. For example, more than half of survey respondents claimed to have digital storefronts. Of this group, 41 percent acknowledged more than 75 percent of their sales come from online.

“We acknowledge that no two businesses are alike and determining to sell online depends on an array of factors,” said Mask. “That being said, with the potential for growth, selling online should at a minimum be seriously considered.”

Overall, the results of this survey show a great deal of promise within the small business sector. Businesses are optimistic about their ability to grow revenue and staffing. Infusionsoft is excited to continue to be a trusted partner for businesses as they work to achieve their goals.


Infusionsoft surveyed a random sampling of 25 percent of its users in the U.S. There were more than 600 respondents to the survey from August 6 through September 8th. Infusionsoft users represent a segment of the U.S. small business population and typically have between 1-25 employees and generate between $100,000 to $10 million in annual revenue. 

About Infusionsoft

Infusionsoft is on a mission to simplify growth for millions of small businesses worldwide. Built for growth-minded small businesses, Infusionsoft provides the leading cloud-based CRM platform with 145,000 users worldwide. Unlike single-purpose tools that don’t work well together, the platform organizes all customer interactions in one place, integrating with thousands of other apps to empower small businesses to deliver more personalized service and close more business. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

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