Feb 2, 2010
Kathy Sacks Joins Infusionsoft as VP of Communications
Leading Software Firm in Small Business Growth Hires Top Executive to Head Communications Department
GILBERT, AZ--(Marketwire – February 2, 2010) – Infusionsoft today announced the creation of a Communications department and the appointment of Kathy Sacks as vice president. Sacks brings Infusionsoft more than 15 years of diverse communications experience in marketing, journalism and public relations. Sacks, whose first day at Infusionsoft will be February 8, 2010, will report directly to Clate Mask, CEO and co-founder of Infusionsoft.
“As a company that believes in the power of word of mouth, we’re delighted to bring in someone with Kathy’s marketing and PR prowess, as well as her tremendous entrepreneurial spirit,” said Clate Mask. “Kathy understands our market having been a business owner herself. She is a world-class communications leader with the smarts and leadership to help us take our communications to the next level.”
As vice president of communications, Sacks will lead a team dedicated to spreading awareness of Infusionsoft’s next-generation email marketing software. Sacks will be responsible for defining and managing Infusionsoft’s communications strategies, including planning and execution, public affairs, media relations, executive communications, employee communications and agency management.
“Infusionsoft is a fast-growth company with an incredible product that helps a market I have a special passion for: small business owners. I look forward to working with an inspired leader like Clate and the Infusionsoft executive team,” said Sacks. “I’m anxious to help make sure that small businesses know they can turn to Infusionsoft as both a valuable information resource and a powerful tool that can help them grow.”
Most recently, Sacks was the founder and principal of Sacks PR, a successful technology PR firm she launched in 2005. Sacks also served as vice president of marketing at iLinc, a web and video conferencing technology company located in Phoenix. Previously, Sacks led marketing and communications for the Arizona Technology Council, helping launch TechConnect magazine. Sacks also served as co-owner, editor in chief and brand strategist for bizAZ magazine, a leading business magazine in Arizona which she sold to Gannett Inc. in 2005.
Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com, or the Infusionsoft blog.