Infusionsoft Positioned to Dominate the Market of All-in-One Sales and Marketing Software for Small Businesses, Company Grows Global User Base to more than 44,000 in 2012

Jan 14, 2013

(Chandler, Ariz. — Jan. 14, 2013) — Infusionsoft, creator of the all-in-one sales and marketing software for small businesses, today announces record growth for 2012. The company celebrated major milestones across product development, sales and marketing, business development and partners. Most notably, the company closed a $54 million Series C round of funding at the end of the year led by Goldman Sachs. The increasing demand among small businesses for an all-in-one solution helped Infusionsoft grow its customer base to more than 12,000.

“I am so inspired by the hard work Infusionites put into making our 2012 goals a reality. Our growth is a testament to the power of the small business market, the need for an all-in-one solution, and our commitment to help small businesses succeed,” says Infusionsoft CEO Clate Mask. “We're proud to have Goldman Sachs as an investor supporting our mission to create and dominate the market of all-in-one sales and marketing software for small businesses. Having everyone aligned to the same vision is what makes it possible for us to exceed the goals we set out to achieve year after year. We expect 2013 to be an even bigger and better year for Infusionsoft, our partners and our customers.”

Key Highlights of 2012

Market Leadership and Growth — Infusionsoft is positioned to dominate the market of all-in-one sales and marketing software for small businesses. The company grew to more than 12,000 small business customers representing 44,000 users in more than 70 countries. In addition to the growth in its customer base, the company grew revenue more than 50 percent to $39 million and added 150 employees bringing its team to 350. The company also moved into a new, 90,000 square foot Chandler, Ariz. headquarters where it will grow to accommodate 1,000 employees in the next three years.

Major Product Enhancements — Infusionsoft added powerful new features to its all-in-one sales and marketing software which includes marketing automation, CRM, and e-commerce. New features introduced to the Infusionsoft software in 2012 include an easy to use, drag-and-drop Campaign Builder; a new, fresh interface; improved lead scoring and reporting; social media lead generation and publishing; e-commerce improvements and new web analytics. In 2012, customers used the software to:

  • Capture 40 million leads
  • Send 3.2 billion emails
  • Process more than $1.5 billion in transactions

Thriving Partner Ecosystem — The company launched the Infusionsoft Marketplace and now has 90 apps available that help users do more with the software. Additionally, close to 90 Infusionsoft Certified Consultants and 1,200 referral partners joined the partner program in 2012. The second half of 2012 also brought the first ever PartnerCon attended by nearly 100 Infusionsoft certified partners and developers.

Leading Small Business Education Last April Infusionsoft welcomed a record 1,500 small business owners to its annual user conference InfusionCon in Phoenix, Ariz. InfusionCon 2013 is expected to attract more than 2,000 small businesses from around the globe. The fourth annual Infusionsoft Small Business Success Tour hit the road and provided free education, training, and tools to close to 1,000 small business owners across the U.S. and U.K.

Global Recognition — Infusionsoft counted many awards and honors by industry heavyweights, including:

  • Named an Inc. 500 | 5000 winner for the sixth consecutive year — an honor held by only two percent of the Inc. 500 | 5000 recipients
  • Ranked as one of The Fastest Growing Companies in North America on Deloitte's 2012 Technology Fast 500™
  • Ranked as one of the Top 25 Largest Private Companies by the Arizona Corporate Excellence Awards

Infusionsoft attributes its growth to keeping a strong focus on ensuring that its small business customers have the best product, education, and resources at their fingertips. For more information please visit

About Infusionsoft

Infusionsoft is on a mission to simplify growth for millions of small businesses worldwide. Built for growth-minded small businesses, Infusionsoft provides the leading cloud-based CRM platform with 145,000 users worldwide. Unlike single-purpose tools that don’t work well together, the platform organizes all customer interactions in one place, integrating with thousands of other apps to empower small businesses to deliver more personalized service and close more business. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

Get to know Infusionsoft on your terms with three demo options

Discover how you can use Infusionsoft to automate repetitive tasks, nurture leads, scale customer relationships, and so much more. Choose the demo experience that works best for you.


Online Demo

Explore key features of the platform in a self-guided online experience.

live-demo-svg Created with Sketch.

Live Webinar Demo

Reserve your spot in this interactive, 30-minute product demo with expert Q&A.


1:1 Personalized Demo

Get a customized tour of our software from a small business expert.

Meet the #1 automation platform for small business

How does Infusionsoft help modern small business get better results? View a 2-minute introduction to learn how 120,000 professionals just like you get organized, grow sales, and save time.

Have questions? We're always here to help.

Phone Icon White phone icon to call Infusionsoft

Talk to a human

+1 866 800 0004
Chat icon Chat Icon to chat with Infusionsoft Sales

Start a live chat

Sales Chat

Start your demo

Register for a live webinar

Schedule your demo

Try Infusionsoft free for 14 days

Created with Sketch.
  • Capterra logo
  • G2 Crowd logo
  • Software Advice logo
  • trustradius logo
  • Free support
  • ·
  • No credit card required
  • ·
  • Cancel anytime

Oops, our bad

A minor error occurred