Infusionsoft Names Elizabeth Pitt Senior Vice President of Customer Delight

Aug 15, 2013

(Chandler, Ariz. – August 15, 2013) – Infusionsoft, creator of the all-in-one sales and marketing software for small businesses, announces today the appointment of Elizabeth Pitt as senior vice president of customer delight. In her new role, she will lead the Customer Delight team, which includes technical support, online training and customer satisfaction. Pitt has extensive experience in product management and customer-driven innovation from her time spent serving small businesses and leading teams at Intuit.

Infusionsoft CEO Clate Mask says Pitt’s arrival marks the beginning of a new era of customer delight at Infusionsoft. "Elizabeth is passionate about the customer experience and has a gift for developing products and services that users love,” says Mask. "As an entrepreneur and Infusionsoft user herself, she brings the customer’s voice to the conversation in a more deliberate, visible way.”

Prior to joining Infusionsoft, Pitt founded Growth Choice Enterprises, a growth consulting, coaching and training company. She also oversaw new business initiatives at Intuit, where she served as director of product management, and spent several years as a senior associate at McKinsey & Company. Pitt has an MBA in Entrepreneurship, Marketing and Strategy from University of Chicago Booth School of Business and a B.A. in Liberal Arts from University of California, San Diego.

“I know how dedicated Infusionsoft is to customer success,” says Pitt. “As a small business owner myself, I understand the company’s customer base and the challenges they face. I couldn’t be more excited to join such an innovative, passionate company.”

About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

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