Infusionsoft Names Cleancorp the 2014 Small Business ICON

Apr 29, 2014

Australian Corporate Cleaning Company Demonstrates Innovative Marketing Techniques and Inspires ICON14 Attendees

CHANDLER, Ariz., April 29, 2014  -- Infusionsoft, creator of the leading sales and marketing software for small businesses, today announces Cleancorp as the 2014 Small Business ICON. The approximate 3,000 ICON14 attendees voted Clearncorp the Small Business ICON because of the company's growth, innovative sales and marketing strategies and inspirational story. The annual contest held every year at ICON celebrates outstanding small businesses that have used Infusionsoft to transform their operations.

Headquartered in North Sydney, Australia, Cleancorp is a corporate cleaning company that prides itself on delivering personalized customer service and communication. After implementing Infusionsoft, Cleancorp co-founders, Lisa and Hamish Macqueen, were able to:

  • Increase sales by 195 percent
  • Humanize customer communication, creating a CLV (customer lifetime value) increase of 145 percent
  • Successfully expand business throughout all of Australia and into New Zealand
  • Streamline all office procedures
  • Take 40 days of vacation in one year, compared to no vacation previously

Learn more about Cleancorp's small business success story here.

Clate Mask, Co-Founder & CEO
"There is this intense energy that emanates throughout the conference every year during the Small Business ICON presentations. Being an entrepreneur can be a lonely profession at times, and when our finalists get up on stage to celebrate their success and offer advice for overcoming challenges, the small business owners in the audience feel a deep connection to their stories. All of our finalists were incredible, but what stood out to me about Cleancorp owners, Lisa and Hamish Macqueen, is their passion for helping others and creating a better life for their family. They truly want to help others -- whether it's the customers they serve, their employees or the entrepreneurs at ICON14 this year -- and that dedication is the backbone of entrepreneurship. They are an inspiration to me and to entrepreneurs around the world."

Lisa Macqueen, Co-Founder
"In 1999 we found ourselves down and out with no money to support our family. My husband and I made a vow to never let that happen again. To earn additional income, we began cleaning offices and soon after saw an opportunity to turn it into a thriving business. We were growing in the beginning, but we weren't organized and really didn't have a reliable sales and marketing process to attract, convert and retain customers. Infusionsoft has changed the way we run our business and it has given us our life back. We have more time to spend with our family, and we're living the life we always dreamed of."

Cleancorp shared its success story on stage with the two other finalists, including:

  • Christian Isquierdo, LeftFoot Coaching Academy – Learn more about his success story here.

As the 2014 Small Business ICON, Cleancorp won $10,000 to invest in its business and an all-expenses-paid trip to Infusionsoft's headquarters for a one-day strategy session with top executives, including Infusionsoft chief executive officer and co-founder Clate Mask and chief marketing officer Greg Head

Previously known as the "Ultimate Marketer of the Year Contest," the Small Business ICON Contest was renamed to reflect the level of excellence small business owners are continuously achieving by using Infusionsoft. The new title isn't exclusive to just marketing expertise but rather inclusive of exceptional sales and marketing success and overall business results using Infusionsoft.

ICON14, held April 23-25, 2014 at the Phoenix Convention Center, featured networking, breakout panels and business growth strategies for approximately 3,000 small business owners and entrepreneurs from around the world.

About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

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