Infusionsoft Makes Major Enhancements to Visual Campaign Builder in Fall 2012 Release

Oct 4, 2012

New reporting and actionable lead scoring features help small businesses close more sales

(Gilbert, AZ - Oct. 4, 2012) - Infusionsoft, creator of the all-in-one sales and marketing software for small businesses, today announces it has added a new set of features and enhancements to its software in the Fall 2012 Release. Infusionsoft's 39,000 users will enjoy the visual Campaign Builder with enhanced reporting, actionable lead scoring and friendlier online order forms.

“Our Spring 2012 Release brought a substantial amount of new features to our users. For the Fall 2012 Release, we continued our focus on improving the core areas of our software so that small businesses can market and sell more efficiently using Infusionsoft,” says Richard Tripp, chief product officer for Infusionsoft. “These changes will significantly improve our users' experience with the software. It's going to be even easier for them to close more sales and save time.”

Key Feature Upgrades and Benefits Include:

Robust, Visual Marketing Campaigns - A visual reporting layer has been added to the Campaign Builder, allowing customers to assess step-by-step performance at a glance. Communication options within campaign sequences have been expanded beyond email to include voice broadcasts, letters and faxes and additional delivery timers have been added for better control over message delivery. Customers will also enjoy friendly navigation and interface design improvements that simplify and improve the user experience. See demo.

Actionable Lead Scoring - Improved lead scoring and reporting features will help sales teams find and qualify leads automatically based on activities and engagement. Teams will be able to set an expiration date on lead scoring activities, see qualified leads on the Infusionsoft dashboard and easily see specific activities that contribute to a lead score. See demo.

Easy Online Order Forms - E-commerce users can quickly create and manage online order forms. The new set of features makes it easy to design attractive order forms with layouts and themes that match users' websites. International customers will be happy that Infusionsoft has added Euro currency in the Fall 2012 Release. See demo.

“I would like to commend the Infusionsoft design and programming team for the tremendous effort over the past year,” says Charlie VandenHeuvel, business development director at Richard Brash Marketing LLC, a small business marketing firm “The combined features of the Spring and Fall Releases provide the means to drive my growing business to new heights.”

Infusionsoft now has 39,000 small business users spread across 70 countries. Infusionsoft is the only all-in-one sales and marketing software for small business. By combining CRM, email and social marketing, and e-commerce into one easy-to-use solution, small businesses benefit from a sales and marketing command center that powers their business' growth, helping them to get more customers, increase revenue from existing customers and save time.

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About Infusionsoft

Infusionsoft is on a mission to simplify growth for millions of small businesses worldwide. Built for growth-minded small businesses, Infusionsoft provides the leading cloud-based CRM platform with 145,000 users worldwide. Unlike single-purpose tools that don’t work well together, the platform organizes all customer interactions in one place, integrating with thousands of other apps to empower small businesses to deliver more personalized service and close more business. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

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