Infusionsoft Launches Small Business Sales and Marketing Scorecard

Apr 3, 2014

Free Assessment Tool Helps Small Businesses Attract Leads, Close Sales and Wow Customers

(Chandler, Ariz. - April. 3, 2014) Infusionsoft, creator of the leading sales and marketing software for small businesses, announces today the release of a new sales and marketing assessment tool for small businesses. Based on the principles of Infusionsoft’s Lifecycle Marketing model, the Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales. The web-based tool is free and available to all businesses.

Infusionsoft’s Lifecycle Marketing model provides a simple framework built around three phases: Attract, Sell and Wow. The Small Business Sales and Marketing Scorecard provides strategic guidance and practical tips that help small business owners understand how to optimize their sales and marketing to get better results.

Greg Head, Infusionsoft’s chief marketing officer, says the tool helps small business owners overcome the daunting task of creating a powerful sales and marketing strategy. By entering their website URL into the tool, businesses receive a grade on the Attract phase. The Scorecard then guides small business owners through a quick Q&A about the other two areas of Lifecycle Marketing: Sell and Wow. At the end of the test, Infusionsoft will provide free resources to help the small business owner put a sales and marketing plan in place, resulting in immediate, meaningful improvements.

“Small businesses often feel overwhelmed by all the sales and marketing tools, tactics and strategies out there, but that doesn’t have to be the case. Lifecycle Marketing provides a simple framework to help small businesses get noticed, sell and, most importantly, deliver an unforgettable customer experience,” says Head. “The Small Business Sales and Marketing Scorecard provides a diagnosis of their performance and gives them strategic marketing advice to help them reach their target audience and increase sales. With ICON14 coming up this month, it’s the perfect time to get small businesses focusing on new strategies to amplify their sales and marketing power.”

Infusionsoft will be sharing other marketing tactics and strategies at its annual small business success conference, ICON14. The conference will be held April 23-25 in Phoenix, Ariz., and will bring together more than 3,000 small business owners and entrepreneurs from around the world to network, learn and share business growth strategies. Registration and additional information is available at:

About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

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