May 19, 2010
Infusionsoft Launches 'Facebook Marketing Week'
Email Marketing 2.0 Leader Teaches Small Businesses How to Tap into Power of Facebook with Week of Free Compelling Tutorials, Videos, Blog Posts
PHOENIX, AZ – May 19, 2010 – It’s time for small businesses to use Facebook the right way. Infusionsoft, the leader in Email Marketing 2.0 for small business, dedicated the company blog this week to uncovering small business marketing tips using Facebook. Facebook Marketing Week is part of a larger ongoing effort by Infusionsoft to educate and present useful resources to small businesses that allows them take their marketing to the next level.
Through articles and video tutorials, Infusionsoft will teach small business marketers how to bridge the gap between their social media activity and email marketing. For example, marketers will learn how to take their lead generation and long-term nurture campaigns already happening within Infusionsoft and create a seamless connection to Facebook’s massive population. This makes it easy to follow up with the right people at the right time, with the right message.
"The power and pervasiveness of social media marketing is an area that is daunting and untapped for most small businesses," said Joe Manna, Community Manager for Infusionsoft. "Facebook presents a huge audience of potential customers and brand advocates—so business owners can drive results and meaningful engagement with their online audience. Infusionsoft is committed to showing how it can be done."
Topics in the series featured on the Infusionsoft blog this week include:
- How Facebook Relates to Small Business
- Tactical and Strategic Concepts on Facebook Pages for Business
- How to Use Facebook for Lead-Generation
- Adding Lead-Capture Forms to Facebook Pages
- Common Mistakes in Facebook Marketing
- Managing Your Facebook Privacy Settings with Confidence
- Lessons Infusionsoft Has Learned from Advertising on Facebook
As an established player in small business CRM and email marketing, Infusionsoft has helped thousands of users to bring results to their bottom line. By providing advanced email marketing, customer relationship management (CRM), ecommerce and a unique approach on marketing automation, Infusionsoft improves response from customers and prospects, consolidates multiple marketing applications and increases productivity.
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Infusionsoft is on a mission to simplify growth for millions of small businesses worldwide. Built for growth-minded small businesses, Infusionsoft provides the leading cloud-based CRM platform with 145,000 users worldwide. Unlike single-purpose tools that don’t work well together, the platform organizes all customer interactions in one place, integrating with thousands of other apps to empower small businesses to deliver more personalized service and close more business. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com, or the Infusionsoft blog.