Infusionsoft Invests in Small Business Market with Guarantee to Double Sales

Jan 15, 2009

Success of Infusionsoft’s Solution Proven by Customer ‘All About Spelling, Inc.’ – Increased Sales by Nearly 150% in Less Than Three Months

Gilbert, Ariz. — January 15, 2009 — Infusionsoft, the leader in marketing automation software for small businesses, today announced that it will guarantee to double the sales of any small business that signs up for its Web-based marketing automation software. After strong growth in 2008, Infusionsoft starts 2009 with a strategy to make its solution more accessible to a wider small business audience with a risk-free way to start increasing their sales.

Starting today, Infusionsoft customers who sign up for Infusionsoft Pro or Deluxe editions receive the Infusionsoft “Double Your Sales” Guarantee (DYS Guarantee). The official DYS Guarantee evolved from a test trial successfully completed last summer by customer All About Spelling, Inc. as a result of Infusionsoft’s “Edge of Success” contest. The small business more than doubled its sales in less than three months by implementing Infusionsoft’s marketing automation solution.

The success of All About Spelling, Inc. and numerous other Infusionsoft customers in doubling sales also led to the creation of the Infusionsoft Double Your Sales Club (DYS Club). Club membership is extended to those businesses that doubled their sales using Infusionsoft. Members will be recognized for their hard work, marketing savvy and business growth with valuable perks such as advanced training, free materials and discounts.

"I strongly recommend Infusionsoft to small business owners who are serious about boosting sales," said Marie Rippel, co-founder of All About Spelling, Inc. "For us, it was a safe bet that paid off immediately. In less than three months, we increased our sales revenue by nearly 150 percent by putting Infusionsoft to work marketing our business. We also increased our sales volume, the average size of each sale, doubled our customer leads and started generating sales through affiliate partners."

"Infusionsoft is so much more than software. Following a straightforward, step-by-step process, we tapped into a whole ecosystem of expert support. Plus, because Infusionsoft is Web-based and delivered as a service, maintenance, security and support are all included. We didn't have to buy any extra computer equipment to run it, and the Infusionsoft team is continually coming up with new features. The most important part is that we were able to dramatically increase our sales while maintaining just a two-person team," added Rippel.

“Infusionsoft has been gearing up to offer a guarantee to increase sales, and now with the process and proof well established by All About Spelling in addition to hundreds of other Infusionsoft customers, we are thrilled to confidently promise doubled sales,” said Clate Mask, CEO of Infusionsoft. “2009 will be the year of the entrepreneur. This year we are focused on helping entrepreneurial small businesses take advantage of market conditions that favor them over any other sector. These nimble and lean small businesses can capitalize on big business pulling back if they make marketing a core part of their business and stay in touch with current and prospective customers.”

Infusionsoft itself has experienced tremendous growth in recent years, tripling its customer base over the last two years, as well as releasing a major upgrade to its core product solution and adding $7.9M in Series B financing in 2008, on top of an 80-percent increase in revenue. The introduction of multiple Infusionsoft editions in early 2009 also puts the company closer to its goal of helping every growth-oriented entrepreneur convert more leads, get repeat sales from customers, and grow their business without growing their staff.

For more information about the Double Your Sales Guarantee, please visit services.

Additional marketing and small business insight from Clate Mask and the Infusionsoft team can be found on the Infusionsoft blog at http://www.infusionblog.com, and the Infusionsoft Twitter feed at http://twitter.com/infusionsoft.

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About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com, or the Infusionsoft blog.

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