Infusionsoft Introduces New E-Book, "Master of the Moment: The Art of Follow-Up Marketing"

Dec 2, 2008

Marketing Expert Dave Lee Outlines Why the "Old Way" No Longer Works, Introduces the "New Way to Market and Sell"

Gilbert, Ariz. — December 2, 2008 — A new e-book from Infusionsoft, the leader in marketing automation software for small businesses, delves into the secret of mastering the moment by being there for your customers and prospects when they need you most. The book, "Master of the Moment," is a follow-up to Clate Mask's wildly popular e-book "The Edge of Success," which has been downloaded over 55,000 times and has helped countless small businesses and entrepreneurs double and even triple their sales.

"Master of the Moment" expands on the key concept introduced in "The Edge of Success," the crucial importance of staying in touch and following up with prospects and customers so that you are in the front of their mind when they are ready to do business. To download the e-book for free, please visit

"For years, I've wanted to write a book about the defining experiences I've had in my own life of entrepreneurship so that others can understand the pitfalls and principles of success without having to go through what I did," said Dave Lee, vice president of marketing at Infusionsoft and author of "Master of the Moment." "After my first job, I got an MBA and then proceeded to fail at my first five businesses. Ironically, those failures taught me a ton about how to succeed, and my e-book outlines all the secrets I've picked up over the years. I also wanted to share plenty of my favorite templates and ideas, which are included as a bonus in the follow up success manual."

"Master of the Moment" comes at a pivotal moment of change. The economy is different. Technology has changed and today's consumer is not yesterday's consumer. Yet too many entrepreneurs insist on doing things the "OLD way." Discover why so many businesses are letting past ideas and practices destroy their future success. Small business marketing strategist Dave Lee's new e-book, "Master of the Moment," reveals:

  • Surprising insights into why so many businesses fail
  • Why the old ways of running a business no longer work
  • Small business pitfalls that may be keeping you from achieving true success
  • What your customers really want and what you can do about it
  • A simple process that could add millions to your bottom line
  • Secrets to small business success that never fail

About Dave Lee
Dave Lee loves working with Infusionsoft as vice president of marketing. He is a Web-based software veteran and has been using the Internet since 1988 when he first logged on with a Prodigy account to check the Lake Tahoe ski report each night. Dave is not only a great marketing strategist, but is also extremely skilled in executing the plan. He attributes this skill primarily to the massive inefficiencies he saw at previous "big" companies. At one point, he was so fed up with the lack of entrepreneurial drive and dealing with red tape that he ventured off to form his own software business, which he ran for over three years before joining Infusionsoft. A decade working at technology and software companies, along with an entrepreneurial spirit, political science and MBA degrees, and love of marketing, sales, and working with people give Dave a powerful combination of experience to leverage as a marketing expert.

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About Infusionsoft

Infusionsoft is on a mission to simplify growth for millions of small businesses worldwide. Built for growth-minded small businesses, Infusionsoft provides the leading cloud-based CRM platform with 145,000 users worldwide. Unlike single-purpose tools that don’t work well together, the platform organizes all customer interactions in one place, integrating with thousands of other apps to empower small businesses to deliver more personalized service and close more business. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit, or the Infusionsoft blog.

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