Infusionsoft Appoints Dave Albertson to Director of Product Management, Nathan Pearson Joins as User Experience Design Director

Aug 6, 2010

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Infusionsoft Appoints Dave Albertson to Director of Product Management, Nathan Pearson Joins as User Experience Design Director

The leader in Email Marketing 2.0 for small businesses continues its commitment to creating a world-class marketing automation software

Gilbert, Ariz. - August 6, 2010 --- Infusionsoft (www.infusionsoft.com), the leader in Email Marketing 2.0 for small businesses, today announced the expansion of its Product Development department with the appointment of Dave Albertson as director of product management and Nathan Pearson as user experience design director.

Albertson, who has worked at Infusionsoft for nearly a year, has a strong background in digital advertising and building customer-centric applications. He will continue to drive user research and product planning functions. Pearson brings nearly 15 years of industry experience to Infusionsoft leading design teams for Fortune 500 firms, mid-market consultancies and start-up companies. Pearson will lead the user experience, interaction and design team and his new role is aimed at continuing to improve the usability of the software for new customers.

"We're creating a world-class product" said Marc Chesley, vice president of development and technology of Infusionsoft. "Dave and Nathan are passionate and committed to helping Infusionsoft create the most intuitive, customer-driven product in the industry. If you're a small business looking to grow and you're not a customer of Infusionsoft, you should be. If you are a customer, we take user feedback seriously and the new features and enhancements we're rolling out with the help of these two guys are going to make it even easier for you to grow your business with our software."

Infusionsoft helps small businesses convert more leads, get repeat sales and save time by automating their sales and marketing with its comprehensive web-based solution. It is the first company to combine email marketing and CRM in one application that's driven by a powerful automation engine. Infusionsoft is designed for entrepreneurs with less than 25 employees who want to grow their business more rapidly and effectively without growing staff. Infusionsoft currently sends more than 139 million emails per month on behalf of its user base of small-business marketers with a 99 percent email deliverability rate.

About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com, or the Infusionsoft blog.

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