Infusionsoft Adds New Features, Improved Ease of Use, in Support of Email Marketing 2.0

Feb 8, 2010

Infusionsoft Adds New Features, Improved Ease of Use, in Support of Email Marketing 2.0

Infusionsoft Advances Email Marketing, Email Authoring and Data Import Features

(Phoenix, Ariz.) Feb. 8, 2010 – Infusionsoft today announced updates to its on-demand software that advances ease of use, data importing, email authoring and email marketing. The product update supports Infusionsoft’s debut of Email Marketing 2.0 (#EM20), making it easy for small businesses to grow through dynamic, responsive email marketing campaigns. In addition, the system’s powerful customer database (CRM) tracks interest, behaviors and e-commerce, allowing email campaigns to automatically adapt to readers’ behavior. The phased rollout to Infusionsoft’s 16,000+ users will be complete on February 9, 2010.

“Infusionsoft’s latest seasonal product update focuses on modernizing email marketing for small business and making our powerful software even easier to use,” said Scott Martineau, vice president of product management at Infusionsoft. “We are especially excited about our new email authoring technology we have introduced in beta. You shouldn’t have to rely on an HTML wizard to create an amazing email that custom matches your company’s brand.”

Martineau added, “These improvements to the Infusionsoft technology make Email Marketing 2.0 a reality – making email marketing for small business easier and more effective than ever before. Because our software is delivered to users on-demand via the Web, they immediately get access to Infusionsoft’s latest and greatest, at no additional cost.”

The Winter 2010 product update includes improvements across the email marketing, CRM and e-commerce aspects of Infusionsoft’s on-demand small business growth suite. Detailed descriptions, videos and a Webinar demonstration of the Winter 2010 Infusionsoft product update are available online. Product update highlights include:

BETA: New email authoring editor makes it easy to customize the look and feel of emails to match any business logo or brand instantly. Watch the video on email authoring, and check out these new capabilities:

  • Automatically match email theme colors to any uploaded logo
  • Avoid common pitfalls of HTML editing with a completely new WYSIWYG email editor
  • Drag and drop formatting of text and images

 

BETA: High Impact Email plugin saves users time and effort on creating and loading email templates, as well as:

  • Quick access to hundreds of pre-made templates
  • Powerful desktop app with one click uploading to Infusionsoft
  • Subscription option provides access to thousands of templates, including new templates each month

 

Data import: Takes less than two minutes to import contact data from other vendors. Watch the video on data importing and learn how Infusionsoft:

  • Customizes to handle data from Constant Contact, Aweber and 1ShoppingCart
  • Automatically creates company records upon import, allowing contacts to be linked to companies
  • Streamlines other manual processes

 

Additional exciting email marketing improvements and features:

  • Email authentication now done when recipients are first added to an email campaign, alerting the user to invalid email addresses before email is sent
  • Automatic warnings prior to start of a new campaign for email recipients that haven’t been contacted in the last six months
  • Links are tracked automatically
  • Single-click addition of tags and other actions
  • Activity Feed widget that shows easy and detailed stats on the actions taken by individual contacts, such as filling out a webform, clicking a link or completing a double opt-in

Contact Information:

LaunchSquad
415-625-8555
[email protected]

About Infusionsoft

Infusionsoft is on a mission to simplify sales and marketing for millions of small businesses. The company focuses solely on empowering small business success and provides a powerful, integrated sales and marketing automation solution. Combining CRM, marketing automation, e-commerce and payments solutions into one platform, with a vibrant marketplace of apps, integrations and partners, Infusionsoft helps small businesses scale their sales and marketing and accelerate growth. The privately held, eight-time Inc. 500/5000 company is based in Chandler, Arizona and is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com, or the Infusionsoft blog.

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