Email Builder Simplifies Small Businesses’ Customer Communication

Mar 1, 2016

Powerful new feature designs beautiful, easy-to-build emails that attract customers

(Chandler, Arizona, March. 2, 2016) Infusionsoft today announced the release of Infusionsoft Email Builder, a new feature in its cloud-based sales and marketing software that allows users to create and send emails with ease. Infusionsoft Email Builder simplifies the email design experience for small businesses by providing ready-to-use templates with a drag-and drop design, allowing users to build emails for any mobile device.

Email is one of the most critical and used methods of communication for small businesses. In fact, Infusionsoft customers delivered an impressive 8.6 billion emails in 2015 alone. With smartphone adoption at near ubiquitous levels, it is more important than ever for small businesses to deliver modern, professional and responsive emails that help them stand out among the millions of others received.

“A small businesses’ brand and the relationships they have with their customers is everything to them,” said Terry Hicks, chief product officer for Infusionsoft.  “We know email remains one of the most popular and effective ways small businesses market themselves and engage with their customers. We looked at the roadblocks getting in the way of small businesses doing effective email marketing, and we removed those barriers so they could be more successful. With the Infusionsoft Email Builder small businesses can easily and quickly send professional-looking emails that make them feel proud and that their customers can access on any device.”

Infusionsoft Email Builder makes creating mobile-ready emails both possible and easy. With a template library, customers have incredible starting point that speeds up the design process while also having the ability to leverage an intuitive drag-and drop tool so they can customize and edit emails in a flash. To ensure brand consistency, the new tool also maintains a business’ font and style throughout all emails, automatically and effortlessly.

Key Benefits & Features Include:

  • Ready To Use Templates

Not a designer? Not a problem. Small businesses can build a beautiful and impactful email instantly by browsing the Infusionsoft email template library. Created by email marketing experts, these templates leverage modern styles and designs that are sure to elevate a business’ brand.

  • Drag and Drop Designing

Personalizing emails is as simple as dragging and dropping elements. There is no designing or coding necessary. Email builders can easily adjust elements such as text, spacers, images, buttons, social media icons, videos and more. Whether starting from scratch or personalizing a template, drag and drop editing helps save time and create more beautiful emails with ease.

  • Beautiful Emails on Any Device

The new Infusionsoft email builder delivers responsive emails that look good when viewed on mobile devices. An additional preview mode clearly shows how an email will look both on a computer and on a phone. The technology behind the new email builder is industry leading, and works with the most popular email clients to ensure emails are delivered as intended and look beautiful on any device.

“The new Email Builder is so easy to use,” Said Brenda Benson, executive vice president of marketing and customer support for Wireless Traveler. “I love being able to choose from templates I can easily edit by just dragging and dropping images and text boxes into place. It helps us look professional and drives results for our business. Also, with most of our clients reading email on their mobile devices today, having confidence our email will look beautiful on either device is very important.”

Infusionsoft Email Builder is currently available as a Beta experience when using the Broadcast tool within Infusionsoft. In early April, the Beta will be available in the company’s popular Campaign Builder tool for all customers within Infusionsoft’s sales and marketing software.

Learn more about Infusionsoft’s product and features at www.infusionsoft.com

About Infusionsoft

Today, more than 130,000 users worldwide rely on the Infusionsoft Platform to build personal and lasting connections with customers. Infusionsoft provides small businesses with trusted and proven expertise, a powerful platform for sales and marketing automation, and an ecosystem of partners, apps and integrations. By combining CRM, marketing automation, e-commerce, payments and analytics into one platform, Infusionsoft gives small businesses insight into what’s happening with customers at every stage of the lifecycle. Founded in 2001, Infusionsoft is privately held and headquartered in Chandler, AZ. To learn more about how Infusionsoft is solving the biggest growth challenges for small businesses, visit www.infusionsoft.com.