Infusionsoft Culture

It's more than just a corporate buzzword. Our 9 core values are the heart of Infusionsoft culture. They guide us daily as we work to transform how small businesses succeed.

Core values


We empower entrepreneurs

The success of small business matters—to families, communities, and economies. It matters to the world. It's why we help small businesses market, grow, and scale. Why we support entrepreneurs with ongoing education and training. We're serious about helping small business owners dream big.


We listen, we care, we serve

Passion for small business drives everything we do, from hiring employees to innovating and improving on our software, services, and community. It all begins with listening to one voice: our customers.


We do what we say we'll do

We walk the walk. Every daily, weekly, and monthly goal at Infusionsoft is tied to our purpose of helping small businesses succeed. As individuals, we commit to these goals and then hold ourselves and each other accountable—no matter how difficult.


We practice open, real communication

There's no sugar coating here. Passive-aggressive isn't our style, either. We like (civil) disagreement, real feedback, and transparency—it's what drives us forward. Our open communication allows for real discussions that lead to real progress.


We face challenges with optimism

Our belief: start with impossible, then kick it up a notch. We may struggle, and things may not always go the way we planned, but we rally together to achieve big things. And we do it all with a smile.


We check our egos at the door

We aren't afraid to share the glory or shoulder the blame. We give credit where it's due, own up to our mistakes, and work to find solutions to problems we discover—even if those problems are not directly related to our job.


We innovate and constantly improve

Our goals are aggressive, and they demand innovation. It's in our nature. And it's the only way we're going to accomplish everything we've set out to do for small business. So we share ideas, find new projects, and inspire each other daily.


We believe in people and their dreams

People and their dreams power small business success, from the entrepreneurs who left their day jobs to the Infusionsoft employees dedicated to helping them. Everything we do is in honor of people who want to create something bigger than themselves. Here’s to the dreamers.


We do the right thing

Sometimes doing the right thing means telling a business that our software just isn't the right fit. Sometimes it means taking on a messy project, or recognizing that a peer's ideas are working better than ours. Whatever the case, when we make decisions based on what's right, we can move forward confidently.

Lead from the front, not from the top

Leadership at Infusionsoft is much deeper than a title. It's a practice, and a mindset. When we come into work, we think about who we need to be—not just the stuff we need to cross off our to-do lists.

Our leadership model is simple: care about people and the cause. When leadership comes from a place of care, we all thrive.

Set the Vision

  • Visualize the future
  • Co-create plans that align
  • Declare goals and inspire commitment

Multiply People

  • Identify native genius

  • Give ownership and let go

  • Expect and inspire personal growth

Deliver Results

  • Organize the work

  • Collaborate and efficiently execute

  • Hit your numbers

Passion. Growth. Responsibility.

We're serious about helping small businesses succeed. Are you?

Ready to come check it out for yourself?

Stop by for one of our monthly tours. Learn all about our history, culture, and how we work each and every day to help small businesses succeed.

Sign up for the Infusionsoft tour!

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