Infusionsoft Culture

It's more than just a corporate buzzword. Our 7 core values are the heart of Infusionsoft culture. They guide us daily as we work to transform how small businesses succeed.

Core values


We Genuinely Care

We listen to, care for, and serve the diverse people central to our Purpose: our employees, partners, customers, shareholders, and entrepreneurs everywhere.


We Own It

We are a culture of performance and accountability. We face challenges with grit and optimism to achieve our goals.


We Learn Always

We have a forever curious, learn-it-all mindset, and we value learning over knowledge. We use data and experimentation to innovate and constantly improve.


We Build Trust

We build trust through transparency and open, authentic communication. We assume positive intent and we're the first to extend trust.


We Check Ego

We check our ego at the door. Humility and gratitude help us work collaboratively, serve others and accomplish more.


We Dream Big

We empower the entrepreneurial spirit by believing in people and championing their dreams. We solve big problems with big dreams.


We Win Together

We are one team, unified in our Purpose and Mission. We all win when everyone does their part in service of the whole.

Lead from the front, not from the top

Leadership at Infusionsoft is much deeper than a title. It's a practice, and a mindset. When we come into work, we think about who we need to be—not just the stuff we need to cross off our to-do lists.

Our leadership model is simple: care about people and the cause. When leadership comes from a place of care, we all thrive.

Set the Vision

  • Visualize the future
  • Co-create plans that align
  • Declare goals and inspire commitment

Multiply People

  • Identify native genius

  • Give ownership and let go

  • Expect and inspire personal growth

Deliver Results

  • Organize the work

  • Collaborate and efficiently execute

  • Hit your numbers

Passion. Growth. Responsibility.

We're serious about helping small businesses succeed. Are you?

Ready to come check it out for yourself?

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