Financial Analyst - Marketing

Chandler, AZ and/or San Francisco, CA

At Infusionsoft, we help small businesses succeed.  

We don’t just say that, we mean it and we do it every day…And often times, working at Infusionsoft is much like running a small business. There will be long days and incredible challenges, but the reward will be contributing to something that is larger than you. We want you to bring hustle, grit, and passion to everything you do here. You will be expected to take high ownership and improve yourself constantly. You will be held accountable to our 7 Core Values and will be expected to hold your teammates accountable as well. The values are what unify us and allow us to make the impact that we do. They are crucial on our mission to becoming the undisputed champion of small business success.  

Together...we will replenish the middle class. We will elevate the worldwide economy. We will inspire kids to dream of becoming entrepreneurs.  

The Role 

This Financial Analyst - Marketing will be a key partner in helping the Marketing organization make informed decisions with known financial impact.This Analyst will be delivering proactive data insights to the VP of Marketing driving strategic initiatives.    

 

Objectives

  1. Proactive support in analyzing top-of-funnel volume drivers, conversion rates, cohort performance
  2. Line of sight into areas of opportunity for Acquisition Marketing to act upon
  3. Partner on pricing and promo strategy modeling to understand impact on the financial outlook
  4. Improved notice/visibility into expense trends impacting Margin LTV:CAC ratios
  5. Cohort-based, segmented Margin LTV:CAC to dramatically improve Marketing understanding of investment/ROI profiles by channel/lead source
  6. Efficacy of other demand-related activities across events, web, PR, social
  7. Partnership with Analytics to surface pro-active insights according to leading indicators
  8. Ongoing scenario modeling work to stay aligned on rolling 18-month outlook for the top of funnel

Expertise and Qualifications:

  • Bachelor’s Degree in Finance, Economics, Marketing, Analytics or related field
  • 2 or more years of experience as a Financial Analyst or Marketing Analyst
  • Highly proficient in Excel, Powerpoint, and dealing with large sets of data
  • Ability to learn new tools and technology and deploy them to efficient use in executing daily tasks
  • Familiarity with data visualization, business intelligence tools, and dashboard reporting

What you’ll need to have/Competencies:

  • At least 2 years of financial analysis and advanced modeling of marketing metrics preferred
  • A self-started with an ownership mentality
  • Experience in one of the following:, SaaS business acumen (SaaS metrics), pricing analysis, or cost/budget management (more than one is a bonus!)
  • Experience with Anaplan, Looker, SQL, BigQuery or related planning/BI software with ability and willingness to learn new systems
  • Strong, effective communication skills, leading meetings and communicating directly with functional stakeholders
  • Analytical thinking, problem solving, and ability to derive business insights from data
  • The ability to question the output of a financial model, consider options for improvement, and proactively revamp model as needed

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Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Infusionsoft is to join a cause bigger than yourself, and we think that’s pretty rad!

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Dream fulfillment

We believe in people and their dreams at Infusionsoft. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

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Flexibility & balance

At Infusionsoft, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

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#infusionlife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #infusionlife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

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Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

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Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Infusionsoft is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.