Anthony Torres - Piranha Marketing

"My name is Anthony Torres and I work for Joe Polish in Piranha Marketing. I am in charge of actually getting out the marketing campaigns that we send out. Database marketing and having a handle on the database is one of the most crucial areas of your business; however, it is also one of the most frustrating and dull parts of the business until we found Infusion Software.

Let me tell you, if you would like to eliminate the complexities of sending out a sequenced mailing so it happens virtually automatically without you having to remember or keep a tickler file or any of that nonsense, then Infusion Software is the way to go.

If you would finally like to easily be able to segment your list at the touch of a few buttons, then Infusion Software is the way to go. And finally, if you would like to instantly start making maximum money from your database, then Infusion Software is definitely the way to go. Let me tell you why.

We spent months and months literally researching many other options out there, including some very, very expensive customized database and CRM programs. What we finally found with Infusion and the capabilities that they are able to give us; what they offer us compared to all of the other choices out there, I mean it's incredible.

As you know, most savvy direct marketers out there are master salesmen, very good copy writers, but are not very computer or database savvy. If that describes you as a marketer, then you need to do yourself a favor and invest in this CRM. People will think you've become some sort of a database marketing god, because as you well know good copy and good salesmanship is only half the battle. The list that you send it to is vitally important and being able to get a handle on who exactly you are sending this marketing message to, it's a big part of the puzzle.

You need to invest in the software if you want to start making more money and saving a lot more money by tightly and accurately focusing your list selection and start making them very specific targeted offers.

Dan Kennedy talks about this a lot. Up until now it is very difficult to do. However, if you're able to do it, it works wonders.

The good part about this is Infusion makes this as simple as pressing a button. Infusion Software has made my job 50 times easier and much more effective. I highly recommend them to everyone and of course all of my direct marketing friends that I've already recommended them to.

Do yourself a favor. Check out Infusion CRM Software."

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